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Top picks from the Asos Black Friday 2025 sale – save up to 75%

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L360 has found the best jackets, dresses and beauty deals from the iconic online retailer.

Debit cards at the ready: Black Friday is finally here, and Asos is going all-in for 2025.

Whether you’re refreshing your winter wardrobe or filling your stocking with beauty bargains, the retailer has unleashed some of its biggest savings yet.

L360 have combed through the literally thousands of deals to bring you the true standouts.

From high-street hero pieces to luxe-looking coats and bestselling beauty kits, these are the buys worth adding to your basket before they inevitably sell out.

Discover Living360’s full Black Friday 2025 coverage here.
Tan Luxe Super Glow Night Repair Dual Phase Treatment
The best beauty and fashion buys (Picture: Asos)

Best ASOS Black Friday fashion deals

French Connection Crinkle Satin Puffer Jacket (save 65%)

Puffer jackets can be hard to get right: they’re either stylish but too thin, or so ludicrously puffy that you lose all shape.

However, L360 have found this stunning black puffer from French Connection, complete with a high neck (for maximum toastiness) and a gorgeous textured finish.

And best of all? It’s under £50, down from £130.

Buy from Asos for £45.50.

French Connection Crinkle Satin Puffer Jacket
L360 have found this stunning black puffer from French Connection (Picture: Asos)
Read more: Black Friday deals – 22 best brands to save up to £300

Only Gianna Mid Waist Barrel Jeans (save 64%)

These relaxed barrel jeans are a sculptural take on classic denim, giving you an effortlessly cool vibe. Fashion-insiders have heralded them as the jean trend of 2025.

They’re favoured by fashionistas from Bella Hadid to Blake Lively, often paired with either a baby Tee or an oversized T-shirt with a French tuck.

Not sure if you can pull off the look? At just £16, Asos’s jeans are a great way to test it out.

Buy from Asos for £16.

Only Gianna Mid Waist Barrel Jeans
Favoured by fashionistas from Bella Hadid to Blake Lively (Picture: Asos)
Read more: Black Friday Heaters: Early Deals Save Up to 61%

Miss Selfridge Flippy Mini Skirt With Bows (save 60%)

Sweet but statement-making, this bow-adorned mini skirt is perfect for party season.

The flippy hem adds movement, making it a flattering match with tights and heels.

Buy from Asos for £13.19.

Miss Selfridge Flippy Mini Skirt With Bows
This bow-adorned mini skirt is perfect for party season (Picture: Asos)

Monki Aimo Mid Rise Straight Jeans (save 75%)

A straight-leg staple for under a tenner? These Monki jeans are a steal.

The mid-rise fit keeps them comfortable, while the clean wash ensures they pair seamlessly with everything.

Buy from Asos for £9.96.

Monki Aimo Mid Rise Straight Jeans
These Monki jeans are a steal (Picture: Asos)

Nobody’s Child Shari Sleeveless A-Line Button Denim Midi Dress (save 60%)

This denim midi dress nails effortless everyday dressing with its structured A-line shape.

Layer it over knits now, then wear it solo come spring.

Buy from Asos for £31.60.

Nobody's Child Shari Sleeveless A-Line Button Denim Midi Dress
Effortless everyday dressing (Picture: Asos)

Asos Design Bomber Barn Jacket (save 55%)

A modern twist on a classic barn jacket, 2025’s hottest outerwear trend, this bomber style delivers both edge and warmth.

It’s the kind of layer that instantly elevates a simple jeans-and-tee outfit.

Buy from Asos for £24.75.

Asos Design Bomber Barn Jacket
2025’s hottest outerwear trend (Picture: Asos)

Abercrombie & Fitch Emerson Long Sleeve Dress (save 53%)

The hunt for the perfect Christmas party dress is over. This gorgeous green gown, complete with a detailed bodice and flattering square neck, is ideal for office nights out and cocktail bars alike.

Buy from Asos for £30.55.

Abercrombie & Fitch Emerson Long Sleeve Dress
The hunt for the perfect Christmas party dress is over (Picture: Asos)

Stradivarius Waxed Check Parka (save 30%)

This waxed check parka is an amazingly cool Barbour dupe – but at a fraction of the price.

It’s warm, durable and built for frosty morning commutes.

Buy from Asos for £48.99.

Stradivarius Waxed Check Parka
This waxed check parka is an amazingly cool Barbour dupe (Picture: Asos)

Brave Soul Stripe Christmas Jumper (save 30%)

The festive knit you’ll actually want to wear, this stripe design feels fun without being tacky.

Soft and cosy, it’s perfect for work parties and festive film nights alike.

Buy from Asos for £23.80.

Brave Soul Stripe Christmas Jumper
Perfect for work parties and festive film nights (Picture: Asos)

Topshop embroidered Stockholm Premium Basic Short Sleeve Tee (save 70%)

A wardrobe essential elevated with subtle embroidery, this tee is an easy yes at 70% off. It’s cut from soft cotton for everyday comfort.

Buy from Asos for £7.80.

Topshop embroidered Stockholm Premium Basic Short Sleeve Tee
We love the gorgeous Tiffany blue colour (Picture: Asos)

London Rebel Sophia Chunky Mary Janes (save 30%)

Looking for elevate your look? Swap out your overworn white trainers (guilty!) for these elegant-yet-edgy chunky MJs.

The bold sole balances out dresses, jeans and tailoring effortlessly.

Buy from Asos for £22.40.

London Rebel Sophia Chunky Mary Janes
Swap out your white trainers with these to instantly elevate your look (Picture: Asos)

Topshop Knitted Stitchy Pocket Tank (save 70%)

This textured tank is perfect for layering over shirts or wearing solo on warmer days.

Its oversized front pocket gives it a structured, modern feel.

Buy from Asos for £10.80.

Topshop Knitted Stitchy Pocket Tank
Perfect for layering (Picture: Asos)

Asos Design Angel Sleeve Sequin Mini Dress With Low Back (save 34%)

A true party-season showstopper, this sequin mini dress catches the light beautifully.

The low back and angel sleeves add drama without sacrificing comfort.

Buy from Asos for £22.44.

Asos Design Angel Sleeve Sequin Mini Dress With Low Back
It’s giving Christmas tree angel (Picture: Asos)

Topshop Belted Long Line Formal Coat (save 54%)

This belted coat looks far more expensive than its price tag.

With its longline silhouette and tailored finish, it’s a winter classic you’ll wear for years.

Buy from Asos for £43.

Topshop Belted Long Line Formal Coat
This coat looks far more expensive than its price tag (Picture: Asos)

Glamorous Heeled Ankle Boots (save 50%)

These heeled ankle boots offer the perfect blend of height and stability.

Sleek and versatile, they’ll take you from desk to dinner with ease.

Buy from Asos for £28.

Glamorous Heeled Ankle Boots
Sleek and versatile

Best Asos Black Friday beauty deals

Estee Lauder The Glow Effect Set (save 50%)

Worth over £149, this is one of the strongest value-for-money beauty sets in the entire sale. It includes radiance-boosting favourites that brighten and hydrate skin, perfect for fighting winter dryness.

Buy from Asos for £50.

Estee Lauder The Glow Effect Set
Worth over £149 (Picture: Asos)

Sensse Elite 8 Light Led Face Mask (save 21%)

Harness the power of LED skincare tech with this premium mask. It targets multiple concerns, from dullness to fine lines, using eight specialist light modes.

Buy from Asos for £180.

Sensse Elite 8 Light Led Face Mask
Harness the power of LED skincare tech (Picture: Asos)

Laniege Dreamy Lip Sleeping Mask Kit (save 25%)

The cult lip masks from Laniege are a winter essential, and this kit gives you multiple flavours to try. Expect softer, smoother lips by morning.

Buy from Asos for £15.

Laniege Dreamy Lip Sleeping Mask Kit
Wake up with super soft lips (Picture: Asos)

The Inkey List You Need To Build Barriers Skincare Set (save 35%)

Designed for strengthening and repairing your skin barrier, this set is ideal for colder months. Each product helps to soothe, hydrate and protect.

Buy from Asos for £19.50.

Morphe 2 Hide And Peek Concealer (save 70%)

This lightweight concealer is ideal for natural, brightening coverage. At just £3.60, it’s what Black Friday is all about.

Buy from Asos for £3.60.

Morphe 2 Hide And Peek Concealer
At just £3.60, it’s what Black Friday is all about (Picture: Asos)

Mac Studio Radiance Face & Body Foundation (save 60%)

A makeup-artist favourite, this foundation offers sheer, dewy coverage that looks like real skin. Its long-wearing formula makes it perfect for daily use.

Buy from Asos for £13.60.

Mac Studio Radiance Face & Body Foundation
Perfect for daily use (Picture: Asos)

Tan Luxe Super Glow Night Repair Dual Phase Treatment (save 50%)

Get overnight radiance with this two-phase treatment that hydrates while delivering a gentle glow. It’s an excellent pick for dull winter skin.

Buy from Asos for £20.

Feature image: Asos

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