A collage of beauty products from Fenty, Laura Mercier, Rhode, Cerave and Sol de Janeiro

ON THE RADAR: The best beauty launches to know about from January

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Blue mascara, prebiotic body cream and a new ointment for dry skin, there were a lot of new beauty launches in January 2024 to get excited about. Here’s our pick of the best.

If you spend a lot of time on social media, like me, it’s easy to be overwhelmed by the amount of new beauty products seemingly launching all the time. In January alone we had four releases from Fenty, Sol de Janeiro added to its already wide range of body creams and the Rhode cleanser was the talk of the beauty influencer town — so what’s worth buying? Here, we’ve picked a few of our favourites to consider.

Fenty Concealer displayed on a grey surface
Fenty We’re Even Hydrating Longwear Concealer

New from Fenty Beauty & Fenty Skin

Rihanna has been hard at work across her two brands. The most exciting of five launches in January was the addition of a second concealer to the Fenty Beauty range: We’re Even Hydrating Longwear Concealer (£25). We’re yet to try it and we’ve seen mixed reviews on social media. The second has to be Fenty Skin’s Lux Ultra-Hydrating Lip Balm, which was launched with rapper — and Rihanna’s significant other — ASAP Rocky leading the ad campaign (their marriage remains unconfirmed although he did call her his wife while on stage last year). Fenty Skin also had new launches, three in fact: Fenty Treatz Hydrating + Strengthening Lip Oil in Kalahari Melon (£21), Plush Puddin’ Intensive Recovery Lip Mask in Kalahari Melon (£19.50) and Cherry Dub Blah Bright 5% AHA Face Mask with Salicylic Acid + Vitamin C (£32).

Laura Mercier releases the Real Flawless Concealer

Another concealer launch that had everyone (on social media) talking in January was the Real Flawless Concealer (£28.50) from Laura Mercier. It’s a ‘serum-infused’ concealer that claims to be 85% skincare ingredients and promises to improve skin over time, while brightening and concealing.

Rhode’s first cleanser comes out

Hailey Bieber’s Rhode recently launched its first cleanser in its collection. Pineapple Refresh (£28) is described as a refreshing, balm-to-lather cleanser with PGA (that’s polyglumatic acid, a skin-loving ingredient with apparent hydrating and anti-ageing effects), green tea extract and pineapple enzyme. The non-irritating formula is even suitable for those with sensitive skin, and leaves skin feeling soft, nourished and hydrated — perfect for pre-makeup prep. It’s also great for removing makeup at the end of the day and can be used as a double cleanser following an oil or balm first cleanse, without leaving the skin feeling tight or dry. As with the rest of the line, it’s vegan, cruelty-free and dermatologist-tested, too. It’s a win from us.

Read more: We put waterproof mascaras to the test & these are five worth buying
Four different shades of the Summer Fridays Lip Oil stacked in a row
Summer Fridays Dream Lip Oil

The Dream Lip Oil by Summer Fridays

The perfect combination of shine, subtle colour and no stickiness, Summer Fridays’ new lip oils (£26) also promise to moisturise and hydrate with a blend of oils, vegan collagen and vitamin E. Choose from four colours including Pink Cloud (a soft pink), Blush Dreams (a rosy pink), Rosewood Nights (a brown-tinted mauve) and Soft Mauve (a pink-leaning mauve).

Nanogen launches a hair growth serum

Hair Growth Factor Treatment Serum (£29.95) is a supercharged scalp serum that’s been developed to encourage healthy hair growth, with increased thickness and volume over time. It’s non-oily so can be used morning or evening without making hair appear greasy.

Cloud Nine release the Airshot Pro

Promising to be quieter but more powerful than other hairdryers, the Airshot Pro (£299) has technology that will dry your hair quicker but cause less damage, with heat-adjusting technology that regulates temperature (although you do set it as well). The Airshot Pro also has a self-cleaning setting to prevent build-up, which often leads to hairdryers over-heating and turning off. It comes with two attachments, one for straight hair and a diffuser for curly.

Read more: Are celebrity beauty brands really worth buying?
Two bottles of CeraVe Advanced Repair Ointment in front of a person wearing a lab coat
CeraVe Advanced Repair Ointment

More CeraVe comes to the UK

The Advanced Repair Ointment (£11) has launched in the UK after rave reviews coming out of the US. A petroleum-based product that contains hyaluronic acid and ceramides, this ointment will protect and help extremely dry skin – perfect for lips, irritation and so-called ‘slugging’ in your evening routine.

Sol de Janeiro adds to their body creams

The famous Bum Bum cream has been joined by the Delícia Drench Body Butter (£48). A rich cream perfect for keeping dry skin at bay during the cold weather, it includes prebiotic hibiscus to help nourish the skin barrier and bacuri butter for conditioning and smoothing.

Maybelline adds three new shades to its Sky High Mascara

Already available in black and brown, this popular mascara delivers both length and volume. Last month, three shades were added: Blue Mist, Burgundy Haze and Pink Air (all £12.99) — the latter looks no different to brown when applied, but the first two deliver a good pop of colour.


A bottle of Dr David Jack Supernova Advanced Antioxidant Cleansing Gel alongside a refill
Dr David Jack Supernova Advanced Antioxidant Cleansing Gel

New cleanser from dermatologist Dr David Jack

The Advanced Antioxidant Cleansing Gel (£45) works on all skin types — but it’s non-foaming, which you might not like if you have oily skin. It’s jam-packed full of skincare ingredients from hydrators like hyaluronic acid and glycerin to exfoliators like salicylic acid, lactic acid and azelaic acid, along with an array of antioxidants and prebiotics. Together, these gently cleanse while hydrating, brightening, soothing, reducing redness and giving much needed protection from free radical damage.

A new range from Ps… Body care

Primark launched a new body range aimed at ‘breaking beauty taboos’ and it’s actually a pretty impressive array of products. We’re most excited about the PS… Body 101 Anti-Chafe Body Balm Balm (£3.50), which comes packaged like a deodorant stick so you can rub it anywhere that rubs together. There’s also a serum for ingrown hairs, a foot deodorant spray and a spray for back acne.

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