As a popular holiday destination, it’s essential for Maldives tourism to be ethical and respectful to both the natural environment and local communities.
Ranked as one of the most desirable holiday destinations in the world, the Maldives is a paradise in the Indian Ocean that captivates visitors year-round. Yet climate change threatens the archipelago’s delicate ecosystem and rapid development is diluting its vibrant culture.
Secret Paradise, a pioneering and award-winning Maldives tour company, is at the forefront of fostering a more ethical and sustainable approach to Maldives travel. By consciously choosing responsible tourism, you can help protect the culture, heritage and future of this tropical haven while still experiencing an unforgettable bucket-list adventure.
Experience the Maldives alongside locals
Operating since 2012, Secret Paradise’s core values come from a genuine reverence for the land, sea and the unique heritage and history of the Maldives. Shaped by its significant location along centuries-old maritime trade routes, with South Asian, Arab and African influences as well as time spent as a British protectorate, the Republic of Maldives is a fascinating fusion of diverse cultures.
Secret Paradise offers a range of Cultural and Positive Impact Tour packages from eco-friendly walking tours in the capital area of Greater Malé that take just one day, to seven-night tours of white-sand beaches and peaceful villages throughout the archipelago. Tour leaders are fully trained, accredited locals who are passionate about preserving Maldivian customs and traditions. Visit Hukuru Miskiy — Old Friday Mosque — and the tomb of Abu-al-Barakat in the capital and learn when Islam first came to the islands. Explore markets, sample authentic cuisine and discover local crafts under expert guidance.
Not only does this direct engagement support the community and its economy, but the connection between islander and visitor becomes much more meaningful. Cheer on from the sidelines or take part in Bashi, a women-only racket sport that’s popular among Maldivians. Dine with local families and learn to cook Maldives-style with freshly cut coconut and fish just off the boat. Experiencing traditions firsthand and sharing stories — up, close and personal — helps enrich everyone’s perspective.
Shop small to support big dreams
Rather than using overseas imports and suppliers, Secret Paradise supports social enterprises, traders and artisans, encouraging the purchase of sustainable and locally produced goods. Visit Gulhi in South Malé Atoll and learn all about the art of joali-making. The joali is one of the Maldives’ most famous exports, a cross between a deckchair and a hammock, which traditionally would be made from coir rope — fibres extracted from coconut husks. Visit the famed jewellers’ island of Rinbudhoo in Dhaalu Atoll, where local silversmiths still craft beautiful jewellery and trinkets. By buying local, you help keep the ancient crafts of the Maldives alive for generations to come, while ensuring your holiday spend stays within the local economy.
Travel with purpose and make a positive impact
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With over 1,200 islands, the Maldives has more sun, sea and sand — not to mention marine life — than you can shake a stick at. Yet climate scientists estimate that, without intervention, by the end of the 21st century the archipelago could become the first country on Earth to disappear under rising seas. Rather than being part of the problem, visitors can become part of the solution by joining sustainable and responsible tours.
Secret Paradise offers visitors the chance to plant trees and take part in beach cleans. Poorly managed plastic waste is a real threat to the marine ecosystem and economy of the Maldives, with around 860 metric tons generated daily. In partnership with Parley for the Oceans — a not-for-profit focused on protecting the world’s oceans, single use plastic is collected and exported to be made into sportswear. Spend just a few hours giving back to the islands and the islanders that give so much. Practise environmental stewardship and help maintain the natural beauty that the Maldives is so well-known for.
Support Maldivian conservation while seeing whale sharks and more
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Join a seven-night conservation cruise and find yourself almost nose to fin with the longest fish in the world — the whale shark. In collaboration with local marine life organisations including The Maldives Whale Shark Research Programme, Manta Trust and the Olive Ridley Programme, Secret Paradise run conservation cruises where travellers get the chance to assist in research and data collection that has a real-world impact. As well as whale sharks, expect to see turtles, manta rays, reef sharks, morays and eagle rays.
Jump in and swim alongside marine life while learning how to snorkel responsibly. Secret Paradise trains snorkellers in the Green Fins snorkelling code of conduct, which was developed to promote sustainable tourism and stop coral reef degradation. Coral reefs are fragile ecosystems so learning how to snorkel responsibly can help minimize your impact on the marine environment and protect the delicate balance of marine life. Participants can also take part in fish ID data collection with local NGOs and help monitor biodiversity and track changes in the marine ecosystem.
By actively engaging in the preservation of coral reefs, mangrove forests and seagrass meadows and the wonderful creatures that inhabit these magical places, you’ll be helping contribute to the long-term health and sustainability of the Maldives. By directly supporting the local economy and the local community, you’ll be helping to change lives for the better now, and in the future.
When it’s time to wave goodbye to paradise, rest assured that the sustainable and responsible choices you have made will have a lasting impact, long after your suitcase and suncream are unpacked.
Words: Kerry Ryan
