From Charlotte Tilbury to Tom Ford, these affordable PS beauty buys are giving luxury a serious run for its money.
With the ever-growing popularity of dupes on TikTok and Instagram, beauty-lovers are constantly on the hunt for products that deliver luxury results — without the luxury price tag. And right now, Primark’s PS range is having a major moment.
Known for its affordable yet effective beauty offerings, the PS collection is brimming with products that mirror some of the most iconic (and expensive) items in the industry.
With clever formulations and on-point packaging, these are the dupes that prove you really don’t have to spend big to look and feel luxe.
L360 has rounded up the top Primark beauty dupes that offer high-end results without the high-end cost. Your makeup bag — and your bank account — will thank you.
Read more: 5 best Lidl perfume dupes — from Sol de Janeiro to Dior
Best Primark beauty dupes
To find your local branch, use the official Primark store locator.
Charlotte Tilbury Magic Cream (£54) vs PS Pro Hydration Cream (£6)
Get the same smoothing, plumping hydration as Magic Cream without the splurge.
This PS version delivers dewy, moisturised skin and works beautifully under makeup.
Living360 have previously shared a list of the best Charlotte Tilbury dupes.
Read more: 9 best Aldi perfume dupes for 2025 — from Jo Malone to Gucci
Iconic London Prep-Set-Glow (£26) vs PS Pro Shimmer Setting Spray (£5)
For that luminous finish that looks like you’ve just stepped off a beach holiday, Primark’s shimmer spray brings the same glow as Iconic London — at a seriously affordable price.
Read more: Do Aldi’s Lacura dupes actually work? Beauty experts explore
Nuxe Huile Prodigieuse Dry Oil (£22) vs PS Pro Golden Goddess Body Shimmer Oil (£4.50)
A summer staple, this golden shimmer body oil is the perfect dupe for Nuxe’s cult classic.
Silky, sun-kissed skin awaits.
Maybelline Instant Anti-Age Eraser (£9.99) vs PS My Perfect Colour Concealer (£3.50)
Loved for its creamy texture and brightening powers, Maybelline’s cult concealer now has a worthy budget rival.
Primark’s version only comes in eight shades, but the price means you can afford to buy two and mix for your perfect colour.
Tarte Shape Tape Concealer (£27) vs PS My Perfect Colour Full Coverage Concealer (£3.50)
High coverage, long-lasting and ultra-blendable — this Primark pick delivers that Tarte full-glam finish without the hefty price tag.
Again, the shade range is limited to just eight colours.
Merit Flush Balm (£26) vs PS Sweet Cream Lip & Cheek Cream
Creamy, natural colour in a convenient stick — this multitasking Merit dupe gives cheeks and lips a dewy flush on the go.
It features vitamin E to nourish skin for a long-lasting glow that’s never heavy or cakey.
Too Faced Better Than Sex Mascara (£28) vs PS False Lash Queen Mascara (£3.50)
Lash drama on a budget. This PS mascara gives intense volume and curl that rivals the pink-tubed Too Faced classic.
The soft fibre brush seeks to enable effortless application.
Laura Mercier Loose Setting Powder (£28.50) vs PS My Perfect Colour Loose Baking Powder (£3)
Blurs, sets and mattifies — like Laura Mercier’s, this powder is a must-have for long-lasting makeup without creasing or caking.
The powder only comes in one colour (beige) and so may not be suitable for all complexions.
Nars Soft Matte Foundation (£38) vs PS My Perfect Colour Perfect Finish Foundation (£3)
Buildable, breathable and beautifully matte — Primark’s formula ticks all the boxes for a flawless base, just like Nars.
The range comes in a whopping 14 shades.
Nars Light Reflecting Foundation (£41) vs PS My Perfect Colour Illuminating Foundation (£6)
Radiant skin-lovers, take note: this dupe gives you that same healthy glow, with light-reflecting pigments that don’t disappoint.
Like Nars, this foundation comes in a large shade range.
Bobbi Brown Face Base (£54) vs PS Vitamin Enriched Moisturising Primer (£4.50)
Rich, nourishing and the perfect makeup prep. This moisturising primer feels — and smells — like a high-end essential.
At a 92% saving from the Bobbi Brown original, this dupe is too cheap to pass up.
M.A.C. Fix+ Mattifying Mist (£29) vs PS Prep + Perfect Makeup Setting Spray (£5)
The M.A.C. Mattifying Mist is often hailed as one of the best setting sprays out there.
Keep shine at bay with this budget-friendly version that locks makeup in place and mattifies in a flash.
Rare Beauty Soft Pinch Luminous Blush (£26) vs PS Sunset Powder Blusher (£3.50)
Ultra-pigmented with a radiant finish, this PS blusher is a dreamy alternative to Rare Beauty’s viral glow-giver.
Buy it in either peach or pink.
Drunk Elephant B-Goldi Drops (£35) vs PS Liquid Highlighter Drops (£3)
Achieve that Drunk Elephant golden-hour glow with just a few drops — this illuminating dupe adds radiance to skin or foundation in seconds.
Apply after your base for a glowing and youthful appearance, or even add straight to the skin of your cheekbones, nose and collarbones when you’re not wearing makeup for an extra boost.
Olaplex No.7 Bonding Oil (£28) vs PS Pro Bond Pro-Repair Hair Oil (£4.50)
Frizz-fighting, smoothing and nourishing — this hair oil delivers the shine and strength you’d expect from its pricier counterpart, Olaplex.
It’s expertly blended to help leave hair smooth and conditioned while repairing the structure of strands over time.
Olaplex No.3 Hair Perfector (£28) vs PS Pro Pre-Shampoo Treatment (£4.50)
A must for damaged hair, this PS treatment helps strengthen and protect strands pre-wash, just like the original Olaplex.
Apply this treatment and let it sit before rinsing out and following up with your shampoo.
Sol de Janeiro Perfume Mists (£24) vs PS Tropical Body Mists (£3.50)
Fun, fruity and long-lasting — these tropical body mists channel that signature Sol de Janeiro scent for a fraction of the cost.
The PS scents are Capri Coast, Bali Blush, Rio Romance, Santorini Sunset and Fiji Fiesta. The colours align with Sol de Janeiro’s versions, so it’s easy to pick your favourite dupe.
Carolina Herrera Good Girl (£99) vs PS Good Chica Eau de Parfum (£6)
Sultry and sweet, this affordable perfume has the same addictive floral notes as Carolina Herrera — and an equally glam vibe.
The spritz comes in a simple colourful bottle, perfect for your bathroom sink.
YSL Libre (£99) vs PS Free Eau de Parfum (£6)
With its bold blend of lavender and orange blossom, this dupe captures the essence of Libre — elegant, empowering and effortless.
The 50ml bottle makes it the perfect size for throwing into your bag for top-ups.
Zara also offer a good dupe of YSL Libre.
Tom Ford Lost Cherry (£290) vs PS Red Flambe Eau de Parfum (£6)
Cherry, almond and vanilla make this sultry scent a standout, just like Tom Ford.
And at just £6, which saves you £284, it’s almost too good to be true.
