Whether you’re hunting for your signature scent or simply want to expand your fragrance selection without breaking the bank, L360 has rounded up the best affordable perfume alternatives that deliver all the notes of high-end glamour, at a fraction of the cost.
Who says you need to spend a fortune to smell like luxury?
High street brands like Zara, Next and even Lidl are redefining affordable elegance with a new wave of impressive perfume dupes.
These budget-friendly alternatives capture the essence of iconic designer fragrances — think Chanel’s timeless sophistication, YSL’s bold sensuality and the allure of cult-favourite Maison Francis Kurkdjian — without the premium price tag.
Read more: 10 best M&S perfume dupes for 2025 — from Chanel to Jo Malone
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M&S Velvet Amber eau de toilette (£10 for 100ml) vs Chanel No 5 eau de parfum (£145 for 100ml)
Fragrance notes: Floral bouquet with hints of bergamot, jasmine and amber
Velvet Amber evokes the same polished allure that defines Chanel No 5.
Elegant and understated, it’s a great choice for anyone drawn to a classic floral composition with a hint of warmth.
Read more: 9 best Next perfume dupes 2025 — from Chanel to YSL
Next Gold (£10 for 30ml) vs Dior J’adore (£72 for 30ml)
Fragrance notes: Ylang-ylang, jasmine, peach, musk
Gold by Next channels J’adore’s radiant floral energy with a twist of fruity softness.
Think of it as bottled sunshine — fresh, inviting and effortlessly glamorous from day to night.
Read more: 7 best Rhode dupes: Cheap alternatives from lip balm to Glazing Milk
Zara Golden Decade (£17.99 for 50ml) vs YS Libre (£97 for 50ml)
Fragrance notes: Warm vanilla, vetiver, and lavender
Golden Decade walks the line between bold and sensual, blending aromatic florals with creamy woods.
If you’re after YSL Libre’s modern edge without the designer price, this is a smart pick.
Read more: Best Primark perfume dupes 2025: from Sol de Janeiro to YSL
Lidl’s Cien Femelle (£5.25 for 75ml) vs Lancôme La Vie Est Belle (£108 for 75ml)
Fragrance notes: Iris, praline, vanilla, blackcurrant, pear
Femelle captures the comforting, candy-coated elegance of La Vie Est Belle.
Its blend of soft florals and sweet notes delivers a familiar, feel-good scent — without the splurge.
Available at Lidl while stocks last.
Aldi’s Hotel Collection No 1 Lime, Basil and Mandarin Eau De Parfum (£6.99 for 100ml) vs Jo Malone’s Lime Basil and Mandarin Cologne (£82 for 50ml)
Fragrance notes: Mandarin orange, English lavender, vetiver
Aldi’s version opens with the same zesty brightness as Jo Malone’s signature cologne, but as Holly Hutchinson, founder of perfume brand Memorize London, notes: “There’s a clear difference in quality between a £6.99 scent and one priced at £82 — particularly in how it lasts.”
Refreshing as it is, Aldi’s take fades faster, lacking the depth and longevity of the original.
Available at Aldi while stocks last.
Ariana Grande Cloud (£55 for 100ml) vs Maison Francis Kurkdjian Baccarat Rouge 540 (£245 for 70ml)
Fragrance notes: Saffron, jasmine, Amberwood, ambergris
Often praised as a near-dupe for BR540, Cloud offers a softer, creamier take with a dreamy coconut-vanilla heart.
It’s warm, wearable and delivers serious staying power — minus the triple-digit price tag.
Buy from Look Fantastic for £45.
M&S Warm Neroli eau de toilette (£10 for 100ml) vs Paco Rabanne Lady Million eau de parfum (£110 for 80ml)
Fragrance notes: Bright neroli, warm amber and citrus.
This scent brings a bold, luminous energy that’s similar to Lady Million’s golden glamour.
It’s sophisticated yet fresh — a great everyday upgrade with luxury leanings.
Aldi’s Lacura Tropical Essence 28 Body Mist (£2.99 for 90ml) vs Sol de Janeiro Cheirosa 68 Perfume Mist (£24 for 90ml)
Fragrance notes: Brazilian jasmine, pink dragon fruit, ocean air, Tropicalia vanilla, sun musk
Tropical Essence 28 aims to emulate the beachy, flirtatious vibe of Cheirosa 68.
Health and wellness advisor Dr Kubanych Takyrbashev of organic superfoods company Nao explains: “Sol de Janeiro’s version is more layered and long-lasting, thanks to its richer blend and formulation.”
Still, Aldi’s mist offers a budget-friendly way to smell like a tropical getaway.
Available at Aldi while stocks last.
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Zara Olfactive Fashionably London (£29.99 for 100ml) vs Brûlure de Rose Eau de Parfum (£140 for 100ml)
Fragrance notes: Rose, saffron, amber
If sultry florals are your thing, Fashionably London makes a compelling case.
It shares Brûlure de Rose’s opulent rose and spice profile but comes in at a fraction of the price.
Next Blue Flowers (£18 for 100ml) vs Marc Jacobs Daisy Dream (£73 for 50ml)
Fragrance notes: Blackberry, pear, wisteria, coconut water
Blue Flowers captures Daisy Dream’s airy charm with a playful mix of fruits and florals.
Perfect for fans of whimsical, feel-good scents with a touch of innocence.
