From Jess Hunt’s Refy to Grace Beverley’s Tala, we’ve rounded up some of the most noteworthy influencer brands in the UK and revealed if their products are worth the price tag.
The influencer scene is, without a doubt, turbulent and drama-filled, but it provides budding entrepreneurs with the perfect launchpad for a successful business.
From Tala — owned by influencer-turned-founder Grace Beverley — to Jess Hunt’s Refy, influencer-founded brands are fast becoming household names.
For these influencers, followers can be a source of market research, as well as a target client base. But for followers, it can be difficult to know whether the products are any good, or if they’re simply purchasing influencer merchandise with ribbons and bows. To help, we’ve selected our favourite influencer brands.
Read more: Our top picks from Primark’s Spring 2026 collection
Girl Uniform
Co-founded by Saffron Barker and Imogen Cribb — both of whom started their influencer careers while they were teenagers — Girl Uniform boasts a range of cute pyjamas, robes and accessories. Styles focus on floral and pastel prints, ideal for lounging around in or wearing as you doze off into a deep sleep.
The brand has a nice variety of options, from nighties to pyjama sets, in comfortable fabrics like cotton and modal, so you’re likely to find something that suits your preferences.
The downside is that the sets are sold as separate tops and bottoms, which can make it around £50 for a pair of pyjamas. Luckily, Primark currently has some great options in a similar colour palette.
That said, if you’re looking to splurge, we’re loving the Pink Ditsy pointelle vest top and trouser set — ideal for snoozing in a heatwave.
Rooms
The brainchild of influencer besties Sophia Tuxford and Cinzia Baylis — who are best known as co-hosts of The Girls Bathroom podcast — Rooms offers a range of home products in pretty pastel hues.
You can buy vases, bathrobes, slippers, mugs and candles — the Space Sweetener candle would make it to our coffee tables, as we like the idea that the holder can be used as a decorative piece after the candle’s finished. Overall, however, the brand’s colour scheme leans slightly towards a younger audience.
Read more: Our interview with Grace Beverley on her next venture into AI
Tala
As one of the hottest brands in the fitness industry, Tala truly needs no introduction. Founder Grace Beverley is a seasoned entrepreneur, having also founded Shreddy and The Productivity Method.
Tala started out as an athleisure brand, but has since expanded into resortwear, too. It’s stocked in Anthropologie, Selfridges and Harvey Nichols, and has flagship stores in Westfield White City and on Carnaby Street.
While this might be an influencer-founded brand, its fan following expands far beyond Grace’s original fanbase. In fact, the L360 team are huge fans of Tala’s workout leggings, which still look new after multiple washes and are as comfortable for a gym session as they are for a long-haul flight.
View this post on Instagram
Vieve
Jamie Genevieve is arguably one of the most successful makeup influencers in the UK. Not only has she amassed over a million followers on Instagram, but she also launched a successful beauty brand in 2020.
There’s no hiding that beauty is a saturated industry, and it can be easy to assume that nothing new will be able to compete with the heritage brands, but Jamie has proven this theory wrong.
Only six years after launching, Vieve is stocked around the UK in Sephora, Space NK and Harrods. The brand’s most popular products include the Icon mascara and Skin Nova, a makeup primer that also contains skincare ingredients.
REFY
Ever since it launched, Refy has felt like a forward-thinking brand. It was co-founded in 2020 by Jess Hunt and Jenna Meek and its aesthetic and product line is comparable to Rhode, Hailey Bieber’s beauty line.
The brand launched with its Brow Sculpt, Pomade and Pencil. Jess was already known for her statement eyebrows, so the decision to launch with her own brow products was no surprise. What’s likely led to the popularity of the brand is simple — its products work really well. In fact, Refy Brow Sculpt was our editor Anna’s top product of 2025.
Read more: How to do the ‘clean girl’ aesthetic, the right way
View this post on Instagram
Maebe
Molly-Mae is one of the best-known influencers in the UK, and she’s had a long list of ventures since leaving Love Island.
Her collaboration with Beauty Works on a line of hair tools and extensions made headlines and still has a loyal fan following. She then launched her first brand — Filter by Molly-Mae, a range of fake tans now stocked in Selfridges and Boots.
Her latest venture, and arguably the biggest to date, is Maebe, a clothing brand. Its website states, “After years of working with various brands in the fashion industry, our founder gained valuable insight into what resonates with people — their preferences, desires and what’s missing.”
If you’re someone who loves neutral tones, shoulder pads and wardrobe staples that are casual but can moonlight as office attire, this is a good option for you.
Feature image: Girl Uniform
