This year, wellness trends will get smart — and empowering. From AI (of course) to hacking your hormones, this is how to live well in 2025.
This is an excerpt from the Living360 Health Report 2025 which reveals key insights and forecasts trends for the year ahead under the categories of wellness, fitness and healthy eating – curated following analysis of current data with input from industry experts.
In the wellness space, 2024 was the year of gut health, with online searches peaking over the last five years according to Google Trends data. We also saw the rise in popularity of wearable tech enabling us to track and optimise our vitals, along with the introduction of all types of alternative therapy including somatic, red light and biofeedback. So, what wellness trends will we see in 2025?
Building on this year’s move towards a more intentional and deliberate approach to health, 2025 will usher in new tech twists on wellness (would you ever consider trading in your therapist for an AI version?) as well as a focus on nourishing your brain health and optimising your sleep, plus a wave of renewed focus on women’s gynaecological health advocacy and a shift from extending your lifespan to cultivating your healthspan.
We’re diving into the top five wellness trends to watch out for in 2025, so if you’re keen to stay ahead of the curve, read on to find out what the health experts have to say.
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1. Big brain energy
In 2025, brain health will become a growing trend in wellness. From brain boosting nutrition like omega-3s and antioxidants, plus nootropics, probiotics and prebiotics to optimise the gut-brain connection, a focus on brain health to improve productivity, boost cognitive health and ensure peak performance will be even more popular.
“Optimising brain health is about giving your brain the best possible tools to thrive today and protecting it for the future,” said medical biochemist and neurotech founder Jane Ollis.
“The market for brain health devices is projected to grow by 15% annually through to 2028 and the midyears of life are a critical window to make changes that lower the risk of neurodegenerative diseases later on,” she added.
To stay ahead of the trend, Ollis recommends understanding your brain’s needs and challenging it through strategy games or learning new skills, as well as using tech tools to stimulate the vagus nerve.
2. A new era of women’s health advocacy
Heading into 2025, a spotlight on the gender pain gap, menopause awareness and a growing women’s health movement has brought more eyes on women’s gynaecological health. It was reported late last year by the Royal College of Obstetricians and Gynaecologists that more than 760,000 women are currently on waiting listings for gynaecological care in the UK — this number has doubled since February 2020. And already women are being more proactive advocates of their own health conditions such as PCOS, PMDD and endometriosis. This will surge to new heights in 2025, hopefully making waves of change.
“In the past year, the wellness industry has seen a significant shift towards a more holistic and personalised approach to women’s gynae health,” said Valentina Milanova, founder of femtech Daye. “There’s been an increased focus on destigmatising conversations around menstruation, menopause and other gynaecological issues, leading to more open discussions and innovative solutions.”
Read more: “I thought I was going to die” — meet the women misdiagnosed with PCOS
3. Optimise the quality of your sleep
With the popularity of the ‘sleepmaxxing’ trend on TikTok racking up nearly 125 million posts, we’ll continue to obsess about how to get the best possible sleep to boost overall wellness in 2025.
“The key to optimising your sleep lies in making the right lifestyle choices: movement, hydration, good breathing, nutrition, healthy relationships, strategies for balancing out stress and trauma, boundaries with work and our electronic devices and seeking out purpose in life,” said physiologist and sleep expert Dr Nerina Ramlakhan.
In such a chaotic and crowded digital world, it’s no surprise that what we really need is a good night’s rest — so there are plenty of tools to help meet that need. “The sleep industry is currently estimated to be worth more than £9bn; this will rise as social media pushes the narrative. I’m seeing a surge in sleep tracking, supplements and devices to help us produce more melatonin, plus techy mattresses, pillows and bedding that promise better sleep,” added Ramlakhan.
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4. The rise of artificial intelligence therapy
You already know you can use artificial intelligence (AI) to write your emails, organise your shopping and even securely unlock your phone. But would you ever consider using AI as your therapist?
Recent studies have shown that AI-driven therapy can be just as effective as traditional therapy in people with mild to moderate conditions. With mental health apps and the demand for mental health support both growing, AI chatbots will power mental health support in 2025.
“AI therapy uses different technologies to support mental health by automatically interacting with patients and performing therapeutic exercises,” says Harbor-UCLA-trained psychiatrist Dr Sham Singh.
“By leveraging data from wearable devices and psychometric assessments, these chatbots, which are designed to closely resemble human interactions, engage users in conversations and offer guidance, coping strategies and hyper-tailored therapeutic approaches.”
And most significantly, AI and virtual therapists make mental health support much easier to access for even more people who need it.
Read more: ‘I tried 9 hacks to help me fall asleep — here’s what worked’
5. Focus on your healthspan
As a contrast from pursuing health hacks to live longer and extend your longevity, 2025 will bring a renewed focus on creating a sustainable healthspan — living a healthier, higher quality of life for longer.
“Lots of us don’t actually want to live forever,” said Leslie Kenny, CEO of longevity brand Oxford Healthspan. “The Global Longevity Survey found that just over one third of Brits want to live forever. Maximising healthspan — the amount of time we are in good health — resonates more with people because everyone wants to live a life where they can be fully and independently engaged with their family, friends and community, while feeling energetic and excited to be alive,” she said.
The key to maximising your healthspan is prevention. By investing in your health during your younger years and establishing healthy habits early on, you can give yourself the best chance to live a longer, healthier life.
