Love these iconic scents but not the price? These budget-friendly dupes smell just as luxe.
If there’s one thing Jo Malone does brilliantly, it’s bottling up British elegance with its signature minimalist packaging and unmistakable, memory-laced scents.
But let’s be honest: that refined charm doesn’t come cheap. With most bottles tipping well over the £100 mark, finding your signature scent can feel more like a splurge than a treat.
Fortunately, there’s a world of high-street heroes and indie alternatives that channel the same iconic notes at a fraction of the price.
Whether you’re loyal to English Pear and Freesia or obsessed with Wild Bluebell, L360 shave sniffed out the best budget-friendly dupes that smell (almost) identical — without the luxury price tag.
Read more: 9 best Next perfume dupes — up to 89% less than your favourite scents
@living360_uk @Marks & Spencer has come through with some gorgeous perfume dupes ✨ #marksandspencer #perfumetiktok #perfumedupe
Best Jo Malone perfume dupes
M&S Red Berries and Rose eau de toilette (£12.50 for 100ml) vs Jo Malone London Raspberry Ripple cologne (£128 for 100ml)
Fragrance notes: redcurrant, raspberry, white musk
Jo Malone’s Raspberry Ripple is the scent of the summer, bringing with it a wave of British seaside nostalgia.
Delivering a scoop of ice cream goodness for a fraction of the price is M&S with its Red Berries & Rose EDT. The only difference is that the sweet smell is grounded by rose, rather than white musk.
Read more: 10 best M&S perfume dupes — up to £135 less than designer scents
Noted Aromas London eau du parfum (£19.99 for 50ml) vs Jo Malone Cypress and Grapevine cologne (£116 for 50ml)
Fragrance notes: cypress, grapevine, amber
Noted Aromas’ London eau de parfum echoes the woody, aromatic profile of Jo Malone’s Cypress and Grapevine, capturing its clean, smoky elegance.
It’s a close match in character, offering a similar refined feel with a slightly softer edge.
Buy from Noted Aromas for £19.99.
Essence 80 Wren eau de toilette (£24.99 for 100ml) vs Jo Malone English Pear and Freesia cologne (£122 for 100ml)
Fragrance notes: pear, freesias, rose, patchouli
Wren shares the fresh, fruity-floral balance of Jo Malone’s English Pear & Freesia, blending pear and soft florals in a light, uplifting way.
It’s a close alternative with a similarly crisp, elegant feel.
Buy from Essence 80 for £24.99.
Dossier Fruity Honey eau de parfum (£29 for 50ml) vs Jo Malone Nectarine Blossom and Honey cologne (£56 for 30ml)
Fragrance notes: nectarine, blackcurrant, honey, peach
Joyful and natural, both these options are feel-good scents, perfect for British summertime.
Floral, fruity and gourmand, while also proudly unisex.
Rebel Aromas Bluebell Bomb eau de parfum (£28.99 for 100ml) vs Jo Malone Wild Bluebell cologne (£122 for 100ml)
Fragrance notes: bluebells, lily of the valley, eglantine, persimmon
Noted perfume dupe company Rebel Aromas has a selection of Jo Malone-inspired scents, but Bluebell Bomb is a real standout.
Delicate and whimsical, it conjures up the image of strolling through a magical forest filled with light purple springtime flowers.
Buy from Rebel Aromas for £28.99.
M&S Seasalt and Neroli eau de toilette (£12.50 for 100ml) vs Jo Malone London Wood Sage and Sea Salt cologne (£118 for 100ml)
Fragrance notes: sea salt and neroli
Just like Jo Malone’s cult favourite, this M&S scent captures the crisp, breezy vibe of the seaside.
The bright neroli adds freshness, making it a refreshing, everyday pick.
Lush’s Karma perfume (£30 for 30ml) vs Jo Malone Amber and Patchouli cologne (£152 for 100ml)
Fragrance notes: patchouli, Brazilian orange, pine
Swap the Jo Malone scent’s earthy coriander seed for zingy orange twist, and you get Lush’s Karma: a groovy nod to swinging 1960s London.
It’s patchouli-heavy, citrus-flecked and slightly piney — bohemian and bold in equal measure.
Hotel Collection No 1 Lime, Basil & Mandarin eau de parfum (£6.99 for 100ml) vs Jo Malone Lime Basil and Mandarin Cologne (£82 for 50ml)
Fragrance notes: mandarin orange, English lavender, vetiver
Aldi’s Hotel Collection No 1 Lime, Basil and Mandarin is a close match for Jo Malone’s iconic citrusy scent.
Priced at a mere £6.99 for 100ml, it’s an attractive option cost-wise, too.
Buy in-store at Aldi.
