Marks & Spencer has truly outdone itself with these affordable alternatives to high-end fragrances, which have been taking TikTok by storm.
Perfume-lovers, listen up: Marks & Spencer is making waves with an impressive range of affordable fragrances that rival high-end designer scents.
These budget-friendly dupes offer similar fragrance profiles at a fraction of the price, making luxury aromas accessible to all, including Yves Saint Laurent’s Black Opium and Jo Malone London’s Wood Sage & Sea Salt cologne.
Here is Living360’s curated list of the best M&S perfume dupes, complete with prices, fragrance notes and reasons they’re worth trying.
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M&S Red Berries & Rose eau de toilette (£12.50 for 100ml) vs Giorgio Armani Sì eau de parfum (£130 for 100ml)
Fragrance notes: juicy red berries with a romantic rose heart.
Red Berries & Rose brings the same fruity-floral sophistication as Sì.
It’s a beautiful blend of sweetness and elegance, ideal for special occasions.
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M&S Seasalt & Neroli eau de toilette (£12.50 for 100ml) vs Jo Malone London Wood Sage & Sea Salt cologne (£118 for 100ml)
Fragrance notes: Fresh sea salt mingles with citrusy neroli, evoking memories of coastal walks by the ocean.
Just like Jo Malone’s cult favourite, this M&S scent captures the crisp, breezy vibe of the seaside.
The bright neroli adds freshness, making it a refreshing, everyday pick.
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M&S Sweet Pistachio eau de toilette (£10 for 100ml) vs Sol de Janeiro Brazilian Crush Cheirosa 62 perfume mist (£24 for 90ml)
Fragrance notes: Creamy pistachio, salted caramel and vanilla.
The gourmand notes in both scents are irresistible and playful.
M&S’s Sweet Pistachio delivers that same delicious, summery vibe without the hefty price tag.
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M&S Velvet Amber eau de toilette (£10 for 100ml) vs Chanel No 5 eau de parfum (£145 for 100ml)
Fragrance notes: Floral bouquet with hints of bergamot, jasmine and amber.
Velvet Amber channels the timeless elegance of Chanel No 5.
Sophisticated and classic, it’s ideal for those who appreciate refined floral scents.
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M&S Soft Iris eau de toilette (£10 for 100ml) vs Chanel Coco Mademoiselle eau de parfum (£145 for 100ml)
Fragrance notes: Powdery iris, citrus and warm patchouli.
Soft Iris captures the elegant, feminine charm of Coco Mademoiselle.
It’s a beautiful blend of freshness and warmth, perfect for sophisticated everyday wear.
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M&S Midnight Blossom eau de toilette (£10 for 100ml) vs Yves Saint Laurent Black Opium eau de parfum (£125 for 90ml)
Fragrance notes: Rich coffee, sweet vanilla and white floral accords.
Midnight Blossom mimics Black Opium’s addictive, sultry vibe. It’s a great choice for evening wear when you want to make a statement.
M&S Warm Neroli eau de toilette (£10 for 100ml) vs Paco Rabanne Lady Million eau de parfum (£105 for 80ml)
Fragrance notes: Bright neroli, warm amber and citrus.
Warm Neroli captures the luxurious, opulent vibe of Lady Million.
It’s a bold yet wearable fragrance with an air of sophistication.
M&S Gardenia and Vanilla eau de toilette (£12.50 for 100ml) vs Marc Jacobs Daisy eau de toilette (£99 for 100ml)
Fragrance notes: Fresh gardenia with creamy vanilla undertones.
This floral delight mirrors Daisy’s youthful and vibrant essence.
Light and playful, it’s perfect for spring and summer days.
M&S Pink Pepper eau de toilette (£10 for 100ml) vs Lancôme La Vie Est Belle eau de parfum (£125 for 100ml)
Fragrance notes: Spicy pink pepper with sweet, floral hints.
Pink Pepper offers a similar balance of spice and sweetness as La Vie Est Belle.
It’s feminine, vibrant and perfect for uplifting your mood.
M&S Black Pepper eau de toilette (£10 for 100ml) vs Davidoff Adventure eau de toilette (£56 for 100ml)
Fragrance notes: Spicy black pepper with hints of citrus and earthy undertones.
Like Davidoff Adventure, Black Pepper shares that rugged, adventurous edge.
It’s bold and masculine, making it a great everyday scent for those who love a spicy kick.
