Whether you want to add some colour to a paler complexion this winter or are keen to keep your tan intact for as long as possible, these creams, serums and drops will do the trick.
Long gone are the days of orange hands and streaky legs. In 2025, there’s a plethora of incredible fake tan brands out there that infuse great ingredients into their products to keep skin feeling refreshed, moisturised and hydrated. Take a look at our top pick of brands, as well as our favourite face tan serums that won’t clog your pores.
For the body
ESPA Pro-Glow Gradual Tan Body Cream
A great option for those who prefer a natural-looking glow, Espa’s nutrient-rich formula is lightweight and buildable, promises no streaks or stickiness and leaves skin feeling soft and smooth. Unlike some fake tans, this body cream has a refreshing zesty scent and is infused with sweet orange, neroli and bergamot. Its vitamin F, echium oil and vitamin E content keeps the skin feeling moisturised, hydrated and glowing. £43. espaskincare.com
Best for: Those looking for a natural glow with extra shine

Utan Cherry Almond Turbo Mousse
A perfect choice for those who love to smell as sweet as possible, this tan boasts a cherry scent that stays fruity all week long. Featuring pH-balancing technology, the tan develops at different stages and continues to develop 24 hours after rinsing. The longer you leave it on before rinsing, the darker your tan. £25. utan.co.uk
Best for: Those who love to smell as sweet as pie
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 Palmer’s Natural Bronze Lotion
For those who prefer a subtle, natural-looking glow that develops over time, Palmer’s is a great choice. The combination of cocoa butter and vitamin E nourishes and hydrates skin while providing a sun-kissed tint that develops gradually. £6.40.
Best for: Those looking to maintain their natural tan

Coco & Eve Sunny Honey Bali Bronzing Foam
If you’re looking for something more immediate, this bronzing foam from Coco & Eve will provide you with a golden-brown glow in just two hours. Featuring a tropical mango and guava scent, the formula is lightweight, non-sticky and fast drying. If you’ve got a little more time to spare, leave on overnight and rinse off in the morning for a deeper tan. £26.
Best for: Those looking for a quick tan
Evolve Organic Beauty Sunless Glow Gradual Tan
This organic self-tan body lotion is another great option for the gradual glow-lovers, and contains papaya extract, aloe vera and shea butter to smooth and replenish the skin. By removing the typical smell associated with fake tan, this option is a fresh alternative and comes in a stylish bottle. £20. evolvebeauty.co.uk
Best for: Those with sensitive skin
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Bondi Sands Self Tan Drops Dark
A super versatile and long-lasting fake tan, this option from Bondi Sands can be used on both the face and body. Dermatologically tested, the drops are suitable for sensitive skin and are non-comedogenic, so they won’t clog your pores*.
Simply add four to 12 of these drops to your favourite moisturiser, mix well and apply evenly. The more drops you add, the darker your tan. £15.99.
*Do not apply to damaged or inflamed skin.
Best for: Those who prefer drops to foam
Ella & Jo Hydrate & Glow Gradual Moisturiser
Ella & Jo has been creating multi-functional skincare products since 2017 and has recently released a new line of tanning products that can nourish skin while also providing a bronzed glow. Combining glycerin, hyaluronic acid and squalane, this moisturiser will elevate your body care routine. £19.
 Best for: Those who are looking for an extra dose of skin nourishment

For the face
Skinny Tan Coconut Water Tanning Mist
Designed to improve the quality of your skin as well as being a gradual daily tanner, this mist from Skinny Tan is ideal if you love to look dewy and luminous. It contains a combination of hyaluronic acid, vitamin C and vitamin E to provide a brighter complexion and has a sweet coconut and pineapple scent. Store it in the fridge for an additional cooling effect. £24.99.
Best for: A dewy, luminous look
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Tropic Skincare Sun Drops Gradual Tanning Facial Serum
Ideal for topping up an existing tan, this organic bronzing serum will make a great addition to your skincare routine. The natural tanning agents mimic the colour of your skin’s own melanin for an even, natural-looking glow, while coconut water and aloe vera juice ensure that skin stays hydrated. Simply mix two to four drops with your moisturiser and apply. £26. tropicskincare.com
Best for: Top-ups for an existing tan

St Moriz Advanced Glow Face Serum
St Moriz’s tanning products each have a glowing, bronzing effect — and this serum has been made to complement your sun kissed skin. Suitable for everyday use, the serum can be applied to the high points of your face or on top of your make up for a shimmery highlight. It can also easily be taken off with makeup remover. £10.99.
Best for: Enhancing a makeup look
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 Rose & Caramel Unity Bronzed Face Tanning Drops
This versatile formula from Rose & Caramel cleverly adapts to your skin tone to provide a subtle and natural glow. It’s been created to prevent pore blockage and contains aloe vera to soothe and nourish. We recommend mixing in two to five drops with your moisturiser daily until you achieve your ideal colour. £24.99.
Best for: Daily use for a bronzed glow