LA’s most hyped grocery store continues to dominate TikTok feeds, thanks to its celebrity smoothie collabs, $25+ (£18.50) strawberries and $30 (£22) designer ice cubes. But as it’s still firmly rooted in California, here are the best London alternatives if you’re craving that Erewhon-esque lifestyle shop closer to home.
For the uninitiated, Erewhon (pronounced err-wan) is a cult LA supermarket turned cultural phenomenon. It’s less “popping out for milk” and more “curated wellness pilgrimage.”
Inside, you’ll find raw milk, sea moss gel, £15+ single-origin juices and hyper-aesthetic produce displays. The in-house tonic bars are famous for limited-edition celebrity smoothies (Katseye is the latest big name to collab), alongside campaigns with models, athletes and wellness founders.
Founded in 1966 by Michio and Aveline Kushi, students of macrobiotic pioneer George Ohsawa, Erewhon has grown to multiple locations across Los Angeles County, including Calabasas, Beverly Hills and Pacific Palisades. It’s still widely described as LA’s most exclusive grocery experience — aspirational, excessive and undeniably fascinating.
Can’t justify the long-haul flight? Here are London’s closest equivalents in 2026.
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Elevate
One of London’s newest wellness hotspots, Elevate (based at The Royal Exchange in the City) feels like a direct nod to the Erewhon playbook. Expect glossy interiors, adaptogenic drinks, functional smoothies and shelves lined with curated supplements and beauty must-haves.
Its Berry Blush drink has quickly become a standout — a vibrant, antioxidant-packed blend that’s already doing the rounds on wellness TikTok.
And until 19 March, customers who purchase ‘Berry Blush’ will receive an exclusive 25% off discount code to use across the Look Fantastic site (T&Cs apply).
Much like Erewhon’s tonic bars, Elevate leans heavily into the “beauty-from-within” concept — think collagen blends, nootropics and glow-boosting add-ons — making it one of the closest UK parallels to that LA smoothie culture.
29 Royal Exchange, Threadneedle Street, London, EC3V 3LP
@living360_uk Hailey Bieber fans: Erewhon-style wellness smoothies have hit London 💚 📍Elevate, Bank #erewhon #erewhonsmoothie #londonfood
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Panzer’s
In the hunt for London’s answer to Erewhon, Panzer’s remains a strong contender. Located in St John’s Wood, this historic Jewish deli has been serving north-west London since 1944.
While it doesn’t lean into influencer smoothie culture, it does specialise in premium, globally sourced groceries and beautifully displayed fresh produce. You’ll find American imports, artisanal honeys and luxury pantry staples alongside what might be London’s best bagels (the smoked salmon with cream cheese and pickles is a rite of passage).
It’s not an everyday supermarket for most — but it is an experience.
13-19 Circus Road, London NW8 6PB
Daylesford
Daylesford is perhaps the UK’s most established “lifestyle grocery” brand. With multiple London locations and its Gloucestershire farm at the heart of operations, it blends organic food retail with wellness, homeware and fashion.
You’ll find pristine vegetables, biodynamic wines, organic meat and beautifully packaged ready meals, alongside candles, cookbooks and spa products. In 2026, its farm-to-door vegetable boxes and seasonal supper clubs remain especially popular.
It’s less flashy than Erewhon — but just as aspirational.
Various London locations
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Planet Organic
Often credited as the UK’s first fully certified organic supermarket, Planet Organic continues to cater to London’s health-conscious crowd.
With multiple London branches and nationwide delivery, it stocks organic fruit and veg, specialist supplements, vegan and keto ranges, sustainable beauty and functional drinks. Several stores also feature juice and coffee bars, giving it a subtle Erewhon-lite energy.
Its commitment to zero edible food waste and eco initiatives keeps it aligned with the modern wellness ethos.
Various London locations
Whole Foods Market
Whole Foods Market remains the most obvious comparison. The American chain operates several London stores, including its flagship Kensington branch.
While it’s more mainstream than Erewhon, you’ll still find towering cake displays, hot and cold food bars, an impressive supplement selection and a dangerously good cheese counter (the truffled brie still has a loyal following).
If you want a slice of US grocery culture without boarding a plane, this is your safest bet.
Various London locations
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Harrods Food Halls
While not wellness-led in the Erewhon sense, Harrods Food Halls match the LA store in spectacle — and price point.
Here you’ll find rare fruits, luxury patisserie, truffle-laden ready meals and viral-worthy sandwiches (Wagyu, gold leaf and all). The juice bar remains a destination in its own right, offering exotic fruit blends that feel suitably influencer-friendly.
Upstairs, the Beauty Halls complete the lifestyle experience.
87-135 Brompton Road, London SW1X 7XL
Feature image: Pexels/Erewhon
