Paid content for the Busan Tourism organisation

Discover Busan

There aren’t many destinations in the world where you can combine big-city buzz with a five-star beach break, but that’s precisely why Busan, on the southern coast of South Korea, deserves to be on every traveller’s 2023 agenda. Indeed, Busan has become a holiday hotspot thanks to it inimitable cuisine, where you can enjoy lip-smacking seafood in lively markets or dive into the city’s hipster café culture, and an emergent art scene that’s one of the fastest-growing in Asia. Read on and discover why ‘the Santorini of Korea’ should be your next adventure.