Viral beauty buys that influencers and users are obsessed with this season.
As the days grow shorter and the air crisper, autumn is the perfect time to refresh your beauty routine.
And why leave the cosy comfortable nest of your own home when you could instead just open up TikTok and find an array of makeup, skincare and haircare products.
Launched in September 2023, TikTok Shop has emerged as a one-stop shop for innovative, effective and trendy products.
A report found that the in-app store is the UK’s second-largest online beauty retailer, and it’s easy to see why — with a massive selection, direct influencer reviews and great deals, you’re guaranteed to find an item (or seven) that you love.
But the plethora of products can be hard to navigate. So, L360 has scoured the app to bring you the best beauty finds you can score on the TikTok Shop.
TikTok Shop best beauty buys
The below prices are correct at time of writing. However, TikTok Shop often does flash sales, so you may find a better price than us in-app.
Wonderskin Lip Stain (£14.54)
You can’t scroll through your FYP this season without being bombarded with creators praising the Wonderskin Lip Stain — and it’s easy to see why.
Read more: 8 autumn nail trends you’ll want to rush to the salon for
@alanajasminethomas How unreal are these 😍✨ @Wonderskin 💋 @Wonderskin 👄 #wonderskin #wonderskinlipstain #lipstain #tiktokmademebuyit #fyp ♬ original sound – Alana
Coming in 25 colours ranging from a pastel pink to a warm mauve, this lip stain — which applies metallic blue before being wiped off — doesn’t budge once it’s been applied.
So, no matter what the weather throws your way, you be sure your lips will always look great.
One TikTok buyer said: “10/10 tell your friends! I’m seriously impressed.”
Eelhoe Bio-Collagen Real Deep Mask (£5.09 for four masks)
You’ve almost certainly seen videos of women applying a creamy-white sheet mask to their face on flights. Fast-forward to landing and the mask has become completely transparent.
Upon removing this second skin, the influencer is left with perfectly plump, dewy skin.
No, they haven’t found the fountain of youth — rather, they’ve stumbled across the magic of the Eelhoe Bio-Collagen Real Deep Mask, an overnight mask that TikTok girlies are swearing by.
Read more: The hidden costs of TikTok’s ‘little treat’ culture
@tatlafata Lazy girls can get glass skin too 🤭 my favorite skincare hack to wake up with the best skin of your life #koreanskincare #collagenmask ♬ original sound – Tatyana
As the mask settles into the skin, it supposedly hardens — making it budge-proof and perfect for bed.
It looks like a winner for mature shoppers, with one buyer commenting: “We’re all in our 50s and agree this is a great product, it does what it says.”
Alternatively, you can also get your hands on Biodance’s Bio Collagen Real Deep Mask Set for £18.09 on Beauty Bay.
TRESS.LDN Bon Buns Heatless Curlers (£4.50)
It’s been the year of the heatless curl, and it shows no sign of stopping.
Pair your knitted jumper and leggings combo with an at-home blow out and you’ve got yourself an easy chic glamourous look.
Reviewers say the Bon Buns Heatless Curlers are “lovely and soft” and that their “curls last all day”.
Living360’s Lifestyle Editor Mattie tested the Bon Buns herself and swears by them, saying: “They’re so cheap and so much easier than normal heatless curlers which require plaiting.”
She added that the end result looks way better from the back than other heatless curlers she has tried.
Read more: Autumn 2024 fashion trends you don’t want to miss — including the TikTok colour of the season
@mattie.skincareSo cheap and so much easier than normal heatless curlers which require plaiting and looks way better from behind !♬ Pretty (Sped Up) – MEYY
Overnight collagen mask + heatless curlers = effortless beauty. Be high maintenance to be low maintenance.
However, if you’re a fan of traditional heatless curlers, you can purchase Mermade Hair’s Heatless Curls Kit for £21.70 on Beauty Bay.
CosRx Snail Mucin 96 Power Essence (£11.99)
Autumn can often be harsh on the skin, making hydration crucial.
The CosRx Snail Mucin 96 Power Essence has gone viral for good reason. Packed with snail secretion filtrate, this essence is known to repair, hydrate and plump the skin, giving it that luminous glow.
Perfect for layering under your moisturiser, it’s a must for combating the dryness that often comes with cooler weather.
@beautybay We are here for this routine using @cosrx_official Snail 96 Mucin Essence Power Serum. @caressmd #snailmucin #snailmucinessence ♬ original sound – BEAUTY BAY
Users rave about its lightweight texture and visible results, with many sharing before and after transformations after just a few uses. One user claimed: “My skin has never looked better!”
YesStyle are currently selling the sensational snail stuff for just £9.39.
Charlotte Tilbury Magic Night Cream (£27.96)
As the seasons change, so do our skin’s needs, and a solid moisturiser becomes essential.
Charlotte Tilbury’s Magic Night Cream has achieved cult status on TikTok, loved for its ability to give the skin an instant glow-up.
This rich, hydrating overnight cream is infused with hyaluronic acid, vitamins C and E, and shea butter, leaving skin radiant and prepped for makeup application the following morning.
Beauty influencers consistently tout this cream as the ultimate skin saviour, and its luxurious formula lives up to the hype, making it a top pick for autumn skincare.
@charlottetilbury There’s 100 reasons why you’ll love Magic Night Cream, but these 3 are a good place to start 📝 #CharlotteTilbury ♬ Natural Emotions – Muspace Lofi
You save over £10 by buying the product through TikTok, rather than directly from the Charlotte Tilbury site.
Natural Spell Rosemary Oil (£6.80)
Forget BC and AD — the years should be split into BRO and ARO (Before Rosemary Oil and After Rosemary Oil).
Natural Spell’s bottle of magic has been all over our FYPs the past few months, with influencers calling it the holy grail for hair growth.
@mae.selfcare rosemary oil results, this hair product is a must! 🫧🤍💫 @Nature Spell #hair #rosemaryoil #haircare #rosemaryresults ♬ Cupid – Twin Ver. (FIFTY FIFTY) (Sped Up Version) – FIFTY FIFTY
Reviewers say that the oil hasn’t only help thicken their hair, but it’s also left it super soft and silky.
Beauty Bay stocks a different brand of Rosemary Oil for £10.95.
Rare Beauty Soft Pinch Liquid Blush (£15.30)
Blush is having a moment, and Selena Gomez’s Rare Beauty line continues to dominate TikTok’s beauty scene.
The Soft Pinch Liquid Blush is a lightweight, buildable formula that blends seamlessly into the skin, leaving a natural, long-lasting flush. It’s perfect for achieving that windswept autumn glow without looking overdone.
With influencers showing how little product you need for a huge impact, this blush is a TikTok favourite for its pigment payoff and blendability.
@itsdaniaraujo Swatching ALL of the @Rare Beauty soft pinch liquid blush shades. Which one is your favorite? 🫶🏼 #rarebeauty #rarebeautymakeup #rarebeautyblush #rarebeautysoftpinchliquidblush #liquidblush #liquidblushswatch #makeupswatches #fyp ♬ original sound – 🎶memory lane🎶
You can buy it in six different colours. Reviews say the product is small, but it’s very pigmented, so a little goes a long way.
Glow Recipe Watermelon Glow Niacinamide Dew Drops (£15.74)
When autumn leaves your skin looking a little lacklustre, reach for Glow Recipe’s Watermelon Glow Niacinamide Dew Drops.
This skincare-meets-makeup hybrid is designed to boost radiance while improving skin texture and reducing the appearance of pores. Its non-sticky formula can be applied under or over makeup, making it a versatile addition to your routine.
Known as the ultimate ‘glazed donut skin’ product, users love how it gives their complexion a radiant, glass-like finish with every application.
TikTokker Aneliese Tannoui (@aneliesetannoui) praised this product for helping with her acne-prone skin.
@aneliesetannoui @Glow Recipe watermelon dew drops honest review from someone that has acne prone skin 🥹❤️ / mecca beauty loop review #trendingskincare #beauty #beautyrecommendations #creatorsearchinsights
e.l.f. Cosmetics Halo Glow Liquid Filter (£10.90)
For those in search of an affordable glow-up, e.l.f. Cosmetics Halo Glow Liquid Filter has become a TikTok sensation.
This multi-purpose product works as a complexion booster, delivering a lit-from-within glow that rivals high-end brands. Whether used as a primer, mixed with foundation or worn on its own, it gives the skin an enviable, soft-focus effect.
@lenkalul ad. trying the viral @elfyeah halo glow liquid filter ✨ it is FIRE!! available in Boots! #vegan #crueltyfree #eyeslipsface #elfcosmeticsuk #elfingamazing ♬ Paro – Speed Up – Nej
Beauty creators have dubbed it a dupe for luxury products like Charlotte Tilbury’s Hollywood Flawless Filter, praising its affordable price point without sacrificing quality.
You can purchase the Halo Glow Liquid Filter on Beauty Bay for £15.
The Ordinary AHA 30% + BHA 2% Peeling Solution (£10)
Exfoliation is key in autumn, especially to get rid of the build-up from summer’s sun and sweat.
The Ordinary’s AHA 30% + BHA 2% Peeling Solution has become a viral hit for its ability to deeply exfoliate, revealing brighter, smoother skin. This chemical peel helps unclog pores, reduce fine lines and improve skin texture, making it perfect for your autumn skincare arsenal.
@xoxoemira skin texture is normal but we can fix it!!! my secret to glass skin 🥰✨ #skincare #skintexture #skincaretips #skincareroutine ♬ original sound – emira d’spain 💘
Users swear by this affordable yet potent exfoliant, often showing impressive results after just one use. One reviewer claimed they could see results after just one use.
You can also buy the peeling solution on Beauty Bay for just £8.75.
NYX Fat Oil Drip Gloss (£6.39)
Autumn’s cooler weather doesn’t mean you have to skip out on glossy lips.
NYX’s Fat Lip Oil has become a recwntrecent staple in every beauty-lover’s kit, offering a high-shine, non-sticky formula that enhances any look.
With 14 shades perfect for autumn’s warm hues, this gloss makes your lips look fuller and instantly hydrated.
@rachellord22 ♬ original sound – Rachel Lord
Beauty influencers love how the Fat Lip Oil elevates any makeup look, providing a universally flattering shimmer that works on all skin tones.
You can also purchase the glosses on Look Fantastic for £7.99.
Pixi On-The-Gow Blush Stick (£18)
This Pixi stick is a TikTok favourite, and often features in GRWMs.
Available in universally flattering shades, it adds a fresh, youthful pop of colour to any complexion.
TikTok’s beauty gurus can’t get enough of the way this blush magically adapts to every skin tone, making it the ultimate pick for a healthy autumn glow.
@skinbyhelen Bringing back one of my most popular series: #blushingwithhelen 💖 What blushes should I review this year?? Seems like the trend is to use matte blushes now but I’ll forever love a glowy finish #pixiblushstick #blushtrend ♬ EASY – LE SSERAFIM
However, some users have commented that using the stick directly on the face can mess with any pre-existing makeup you have on, so it’s better to apply with a brush or clean fingers.
You can also buy the Pixi sticks on Look Fantastic for £18.
CeraVe Hydrating Cleanser (£8.96)
As temperatures drop, it’s time to switch to a gentle, hydrating cleanser that won’t strip the skin of its natural oils.
CeraVe’s Hydrating Cleanser continues to be a TikTok favourite for its simple yet effective formula, enriched with ceramides and hyaluronic acid to lock in moisture.
Skincare experts and dermatologists often recommend this affordable yet effective cleanser for its ability to keep skin balanced and hydrated as the weather cools down.
@mattie.skincare My new fave cerave cleanser 🙌🏻 Have you tried this one yet? I didn’t know what to expect but it doesn’t feel like oil at all it’s actually a foaming cleanser but formulated for dry or sensitive skin 🫶🏻 This is the CeraVe Hydrating Foaming Oil Cleanser 💦 @CeraVe ♬ original sound – Jacob Miller
L360’s Mattie says it’s her “new face CeraVe cleanser”, and reviewers have said it doesn’t upset their sensitive skin.
You can also buy the cleanser on Look Fantastic for £12.50.
Urban Decay All Nighter Setting Spray (£12.31)
Autumn’s unpredictable weather calls for makeup that stays put, and Urban Decay’s All Nighter Setting Spray is the ultimate go-to.
This iconic setting spray ensures your makeup lasts all day, from a windy afternoon walk to a cosy evening by the fire.
@deborahruizglam 3 Setting Spray Hacks using my fav the @urban decay All Nighter setting spray! 💜 #urbandecaypartner #urbandecay #udallnighter #makeuphacks ♬ original sound – Deborah Ruiz
It’s a staple for makeup artists and TikTok beauty creators alike, offering long-lasting results that can handle any weather.
Or, as one user claimed: “My makeup lasted during my rave!”
You can also buy the iconic spray from Look Fantastic for £15.
