These alternatives are so close to the real deal, you might not know the difference. Your summer glow-up just got a whole lot more affordable.
Let’s be honest — while we all love a bit of luxury in our beauty routines, our bank balances might not be quite as enthusiastic.
The good news? Superdrug is seriously stepping up with high-street heroes that give high-end results.
L360 has rounded up the best beauty dupes that have been making waves on TV and TikTok.
Read more: 10 best perfume dupes 2025: Jo Malone and Chanel alternatives

B.Cleanse Rosehip Melting Cleanser vs Elemis Pro Collagen Cleansing Balm
As seen on Lorraine, the B.Cleanse Rosehip Melting Cleanser offers silky, nourishing and makeup-melting magic.
With its luxe texture and spa-like scent, it’s a dead ringer for the cult fave Elemis Pro Collagen Cleansing Balm — only it’s a fraction of the price.

Read more: Best Primark perfume dupes 2025: from Sol de Janeiro to YSL
Me+ BHA Toner vs Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
The internet’s obsession with Paula’s Choice is real — but so is the hype around Me+ BHA Toner.
With the same glow-boosting 2% salicylic acid, this toner helps keep pores clear and skin smooth. Perfect for those with acne-prone skin who are seeking real results.
Beauty TikTokker @natamiggy says he’s received lots of compliments on his skin since making the switch and will continue to use Me+ in the future.
@natamiggy Let’s catch up…. I approve this message ✅ Using the Me+ BHA Toner by Superdrug🧴
Studio London Superboost Tinted Lip Oil vs Dior Addict Lip Glow Oil
As gushed about on This Morning, the Studio London Superboost Tinted Lip Oil brings that same juicy shine and subtle tint we love from Dior’s Lip Glow Oil — without the bougie price (or tacky texture).
It also made the cut as one of Living360’s Evelyn Richards’ top picks, so you know it’s editor-approved.

Read more: 6 best Sol de Janeiro dupes — from 68 perfume to Bum Bum cream
Optimum Peptide Night Cream vs Elemis Peptide Plumping Pillow Facial
Night cream that’s rich, plumping and won’t wreck your savings?
Optimum’s Peptide Night Cream does exactly what the Elemis version does — hydrates, boosts elasticity and makes you look like you got 10 hours of sleep (even if you got four).

Mar e Sol Fragrances vs Sol de Janeiro
If you’re dreaming of Brazilian beach vibes without the beach club budget, Mar e Sol could be the answer.
These body mists and perfumes channel the same sweet, tropical energy as Sol de Janeiro’s famed scents.
Not sure which spray to try? Superdrug sells a gift set with mini versions of all four scents, perfect for taking on holiday.
@beautybynori Honest review of the new @Superdrug @Superdrug.Piccadilly Superdrug mar e sol body sprays #perfume #bodyspray #creatorsearchinsights #soldejaniero #maresol #vanilla #gourmand #superdrug
Artiscent Atelier For Her Patchouli Passion vs Lancôme La Vie Est Belle
Florals, patchouli and all the feminine feels — Patchouli Passion channels the iconic Lancôme La Vie Est Belle vibe for less.
It’s elegant, wearable and lingers like a high-end fragrance.

Revolution Hydra Blush Blight Pens vs Charlotte Tilbury’s Blush Wand
Meet your cheeks’ new BFFs. These Revolution blush pens give you that same glowy, dewy flush as Charlotte Tilbury’s viral wands, and the creamy formula blends like a dream.
Buildable, blendable and absolutely blush-worthy.

Read more: 11 best Charlotte Tilbury dupes: Magic Cream & Pillow Talk
e.l.f. Whoa Glow SPF 30 vs Supergoop Glowscreen
SPF but make it a glow-booster? Enter e.l.f.’s Whoa Glow.
This multitasking gem gives you the same radiant finish as Supergoop’s Glowscreen, complete with protection and prime-ready skin. TikTok-approved and totally budget-friendly.
Buy from Superdrug for £13.99.

e.l.f. Lash Roll Mascara vs Benefit Roller Lash
Curl, lift and lengthen — for less. e.l.f.’s Lash Roll Mascara is a near replica of Benefit’s Roller Lash, giving you flirty, fanned-out lashes with staying power.
No clumps or flakes, just fabulous volume.