H&M’s fragrance range is not to be slept on. Whether you’re craving a pistachio dream or a vanilla cloud, there’s a designer dupe waiting to land on your dressing table — and it won’t cost more than £10.
If your love for perfume runs deep but your bank balance doesn’t, allow us to introduce you to your new obsession: H&M’s shockingly good perfume dupes.
Yep, the high-street fashion giant isn’t just serving up cute blazers and affordable basics — it’s also quietly dropping fragrances that smell suspiciously like the designer bottles you’ve been spritzing at Selfridges and walking away from because, well, rent.
From caramel-laced body mists to warm ambers and fresh florals, L360 has rounded up the best H&M perfume dupes that smell just like their luxury counterparts for a fraction of the price.
Whether you want to smell like Chanel or Sol de Janeiro, you’ll find your scent soulmate below.
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H&M Sun-Kissed Caramel Eau du Toilette (£9.99 for 30ml) vs Sol de Janeiro Cheirosa 71 Perfume Mist (£24 for 90ml)
Fragrance notes: caramel, vanilla, macadamia nut, tonka bean
If you’re obsessed with that gooey, warm, just-baked scent from Sol de Janeiro, meet your sweet new summer fling.
H&M’s Sun-Kissed Caramel is buttery, nutty and dangerously edible (in the best way)
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H&M Posh Pistachio Eau du Toilette (£9.99 for 30ml) vs D.S. & Durga Pistachio Eau de Parfum (£155 for 50ml)
Fragrance notes: pistachio, cardamom, patchouli
Pistachio perfumes are having a moment — but most come with a luxury price tag. Not this one.
Posh Pistachio nails the creamy nuttiness of the niche favourite, and adds a green twist that feels elevated, not cloying. Elegant, unexpected and actually affordable.
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H&M Personal Muse Eau du Toilette (£8.99 for 30ml) vs Maison Francis Kurkdjian Grand Soir Eau de Parfum (£115 for 35ml)
Fragrance notes: amber, vanilla, benzoin, tonka bean
Think candlelit dinners, velvet dresses and amber-heavy warmth. Personal Muse is rich, seductive and smooth, reminiscent of the cult Grand Soir.
Wear it on date night and let the compliments roll in.
H&M Hopeless Romantic Eau de Toilette (£8.99 for 30ml) vs Chanel Chance Eau Fraîche Eau De Toilette (£92 for 50ml)
Fragrance notes: citron, jasmine, teak wood
Fresh, fruity and floral — this is your new everyday scent. Hopeless Romantic channels the sparkle and charm of Chanel Chance with a juicy burst of citrus and soft white florals.
H&M Modern Minimalist Eau de Toilette (£8.99 for 30ml) vs Diptyque Olene Eau de Toilette (£98 for 50ml)
Fragrance notes: wisteria, jasmine, honeysuckle
Clean girl aesthetic in a bottle. Modern Minimalist is like stepping into a garden at golden hour; subtle, floral and slightly sweet. It’s a crisp, clean white shirt kind of vibe, and we’re into it.
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H&M Vanilla Dreamer Eau de Toilette (£8.99 for 30ml) vs Chloé Atelier des Fleurs Vanilla Planifolia Eau de Parfum (£115 for 50ml)
Fragrance notes: vanilla, orchid
A soft vanilla that doesn’t scream bakery. Vanilla Dreamer gives elegant, grown-up sweetness — more silk slip dress than cupcake.
Perfect for layering or wearing solo if you’re in your vanilla era.
H&M Adventure Seeker Eau de Toilette (£8.99 for 30ml) vs Ellis Brooklyn Super Amber Eau du Parfum (£125 for 50ml)
Fragrance notes: amber, vanilla orchid, cedarwood, musk
If you love cosy scents that feel like a cashmere jumper, this one’s for you. Adventure Seeker wraps you in creamy woods and warm amber, just like Ellis Brooklyn’s chic bestseller — but at a way more chill price point.
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Social Butterfly Eau de Toilette (£8.99 for 30ml) vs Cosmic Kylie Jenner 2.0 Eau de Parfum (£35 for 30ml)
Fragrance notes: pear, pink pepper, lavender, vanilla orchid
This fruity-floral combo is playful but polished. With juicy pear, spicy pink pepper and creamy vanilla orchid, Social Butterfly is nearly identical to Cosmic Kylie Jenner 2.0, and just as flirty.
Feature image: Brands
