From tech and beauty to skincare staples and Christmas stocking fillers, the self-confessed shopping fanatics at L360 know where to find the best value.
With one hand on the pulse of the wellness world — and the other digging deep in our pockets — the Living360 team knows a thing or two about tracking down the best products at the best prices (if you haven’t been keeping tabs on our weekly L360 Edit, you should be).
So, when November rolls around, we’re poised and ready to spot the standout Black Friday (28 November) deals on everything from your everyday cleanser to high-tech hair tools.
But if there’s one thing our years of bargain-hunting have taught us, it’s that Black Friday is a veritable minefield. Sorry to sound cynical, but between the sheer volume of offers being flung your way and the not-so-subtle price tweaks that happen behind the scenes, it’s often hard to tell whether you’re bagging a genuine bargain or being hoodwinked into paying more than usual.
So, as the frenzy begins, we’ve pulled together a list of the brands — and a few choice retailers — that we think are worth keeping on your radar ahead of the big day. Plus, the team’s top tips to make sure you’re actually getting a good deal.
Discover Living360’s full Black Friday 2025 coverage here.
@living360_uk Looking for inspiration on what to shop during the Black Friday sales? The Living360 team reveal their wish list 🛍️ Anna’s Pick: The @Oner Active foundations oversized Oner 25 hoodie Evelyn’s Pick: The Dreamland hygge days luxury faux fur warming throw Priya’s Pick: @Shark Beauty flexstyle styler Katie’s Pick: @Glossier generation g lipstick in “like” #living360 #blackfriday #blackfridaydeals
Best brands to shop for Black Friday tech and homeware deals
Apple
The best deals tend to land on high-ticket favourites, but the catch is that it’s often the retailers, not Apple itself that slashes prices.
Last year, Apple offered gift cards worth up to £10 with selected purchases rather than straight discounts, while retailers like Amazon and Currys knocked up to £81 off Macs and around 10% off iPads.
Our tip: Skip the Apple Store and head straight to those retailers early, the biggest discounts often drop first. Compare Currys, John Lewis and Amazon before buying.
Samsung — save up to £300
Wide-ranging products and multi-category discounts mean you can get major savings with Samsung, from Galaxy phones to bundle deals that include Galaxy Buds, tablets and more.
Last year saw up to £300 off Galaxy phones, 20-25% off tablets and watches and strong bundle savings on TVs and soundbars.
Our tip: Samsung’s direct-to-consumer stores tend to run early Black Friday sales, so head to one of these (or shop online) ahead of the main event to snag the best deals first.
Read more: 7 best Dyson Airstrait dupes for wet to straight styling
Dyson — save up to £200
Whether you’re shopping for hair tools or home tech, Dyson’s products are high-ticket, so when they discount, its worth paying attention.
Past Black Fridays have seen £100-£200 off major items like the Airwrap, Supersonic and cordless vacuums.
The brand also hints at deals in advance via its website so its worth signing up for early access.
Our tip: check the Dyson site for official bundles but check Currys and John Lewis for price matches and extras thrown in.
Shark — save up to 40%
Dyson’s biggest rival — known for matching quality at a lower price, with bigger percentage discounts and, of course, some of the best-known dupes on the market.
Last year’s deals were huge: 25-40% off vacuums and hair tools — incredible value and easily the best time of year to buy.
Our tip: Check for refurbished models on Shark’s official website, these come with the same warranty but for less.
Read more: Best luxury beauty advent calendars for 2025
Google — save up to £200
Google runs one of the most predictable and generous official Black Friday sales across its store and on its Amazon marketplace.
Last year’s deals saw up to £200 off Pixel phones, half price on Nest smart speakers and 25% off Chromecast devices.
Our tip: Pair Nest deals with Spotify or YouTube premium offers (they often overlap during the sale period).
Foreo — save up to 50%
Skincare tech is having a moment. Known for its Luna cleansing brushes and LED masks, the Swedish skincare brand almost always runs some of the biggest discounts in the skincare tech category. Expect 30-50% off across a wide range of products.
Our tip: Buy direct from Foreo or through Cult Beauty for early access, exclusive colours and limited-edition bundles.
Oral-B — save up to 60%
It might not be the most glamorous choice, but whether as a stocking filler or an upgrade to your dental routine, Oral-B is worth watching. The brand’s Genius and iO models regularly see huge discounts.
Last year, Oral-B even offered up to 60% off selected models over the Black Friday.
Our tip: Compare prices across retailers before buying — Argos and Boots often undercut Amazon by £5-10
Read more: These are the best Dyson Airwrap dupes – with savings of up to £439
GHD — save up to 30%
A go-to brand for hair straighteners, GHD regularly offers meaningful Black Friday deals.
In recent years, deals have included up to 30% off straighteners and hot brushes as well as gift sets that bundle tools and extras (brushes, sprays) at great value for money.
Expect discounts on core items and early launch deals.
Our tip: monitor throughout November to catch early deals and compare across retailers who often undercut prices on popular items and models.
Currys — save up to £40
Previous years have seen up to £200 off Dyson products, up to £300 off Samsung Galaxy phones, £81 off Macs and 30-40% off other kitchen appliances, home gadgets and other selected laptops.
It’s also introduced a price guarantee — refunding the difference if a product marked ‘Lowest Price Ever’ dropped further during the sale window.
Out tip: Currys often undercuts other retailers on big ticket items but stock moves fast so be ready to act quickly.
Argos — save up to 50%
As a go-to for tech, homeware and gifts, Argos is a key Black Friday destination.
Historically, deals include up to 50% off small appliances, hundreds off TVs and laptops and bundle deals on gaming consoles.
Argos is known for early online deals, flash sales and exclusive bundles so keep your eye on the website for updates.
Our tip: Check Argos online first and compare prices with Currys or John Lewis.
Best brands to shop for Black Friday beauty deals
Yves Saint Laurent Beauty — save up to 30%
Luxury favourite YSL Beauty regularly offers 25-30% off during Black Friday, plus bonus gifts when you spend over a certain amount.
The brand is known for site-wide sales and bundled gift sets — ideal for early Christmas shopping.
Our tip: Sign up for YSL Beauty alerts now, subscribers often get first access to sale pricing and limiting edition sets.
Nars — save up to 30%
Nars always brings a strong Black Friday game. Last year, shoppers saw 20% off site-wide, which increased to 30% once you hit a certain spend threshold.
The brand also ran exclusive discounts via its dedicated Black Friday page with bonus samples and limited-edition sets so be sure to watch this page.
Our tip: Subscribe to the Nars newsletter for early access and check both Nars’ own site and retailers like Cult Beauty and SpaceNK to compare deals.
Maybelline — save up to 40%
Maybelline’s everyday heroes, like Sky High Mascara, Fit Me foundations and SuperStay lines, often drop 20-40% across major retailers during Black Friday.
Given the already affordable prices, it’s a perfect time to stock up or experiment with new products.
Our tip: Watch Amazon and Boots for bundle offers on viral items, but compare prices before checkout as baseline prices vary widely.
Read more: The 10 best budget beauty advent calendars for 2025
Charlotte Tilbury — save up to 40%
With iconic staples like Pillow Talk and Hollywood Flawless Filter, Charlotte Tilbury is one of the biggest brands to watch.
Expect 20-25% off full-price products and up to 40% off bundles or curated sets — the ideal time to restock or get a good price on gifting.
Our tip: Sign up for Charlotte Tilbury’s early access list and keep an eye on bundles, they’re usually the best value.
Sephora — save up to 50%
A heavy hitter of the beauty world for everything from makeup and skincare to perfumes and beauty tech, Sephora often runs site-wide sales with big discounts during Black Friday and Cyber Week.
In past years, discounts have included up to 30% site-wide plus special bundle deals and offers, with up to 50% off selected items.
Our tip: the biggest discounts are typically on seasonal items or part of gift sets so if you have a must-have item, be ready.
Best brands to shop for Black Friday skincare deals
The Ordinary — save up to 50%
Cult favourite skincare brand The Ordinary typically adopts a slower approach, running a month-long 23% off ‘Slovember’ sale instead of a one-day or week frenzy sale.
With its already accessible prices, this is a great time to restock on essentials like niacinamide or hyaluronic acid serums.
Our tip: The brand sometimes spotlights select items at 50% off, so check the site regularly throughout the month, but act early as there may be a set inventory quantity.
L’Oréal Paris — save up to 50%
Spanning skincare, haircare and makeup, L’Oréal Paris consistently features in major Black Friday events.
In past years, selected haircare products from Elvive and Revitalift have appeared in sales with discounts of more than half price.
Our tip: Check Boots, Superdrug and Amazon, which often compete on price and stock L’Oréal in multi-buy promos, just don’t wait too long as bestsellers go fast.
Boots — save up to 50%
Previous years have seen huge discounts for Boots — one year, a perfume was reduced from £102 to £51. The biggest deals are often seen in the ‘Star Gift’ deals, gift bundles and three-for-two promos, as well as markdowns on hair devices and beauty sets.
This year, expect early access deals and online exclusives with a strong push on limited stock items.
Our tip: the Advantage Card points scheme applies during Black Friday as well so make sure you get one first.
Drunk Elephant — save up to 30%
Known for its premium formulas, Drunk Elephant’s Black Friday sales are rare, but worth waiting for.
Expect 20-30% off site-wide or on curated gift sets, which can mean savings of up to £60-£70 on the brand’s hero products.
Our tip: Prioritise gift sets and minis for maximum value and act fast.
Beauty Pie — get a free membership trial
Operating on a membership model, Beauty Pie’s Black Friday events often include membership discounts or special non-member deals.
Previous years have brought £20-£60 off first orders, 50% off selected lines and even free 60-day membership trials.
Our tip: Sign up to the Beauty Pie membership trial.
Laneige — save up to 25%
K-beauty icon Laneige is expanding fast in the UK and retailers will be competing hard during Black Friday period.
It’s likely that we’ll see discounts of around 25% on hero products such as the Lip Sleeping Mask, plus savings on hydration-focused skincare,
Our tip: Look for sets and multi-product kits for better value. Compare retailers like Space NK, Cult Beauty and John Lewis for exclusive bundles.
Read more: 25 trending K-Beauty products that will transform your skincare routine
CeraVe — save up to 40%
The brand’s dermatologist-approved skincare is a staple for many.
Luckily, CeraVe’s baseline prices are already relatively accessible and everyday essentials often drop 30-40% across retailers during Black Friday sales.
Our tip: UK retailers like Boots and Superdrug both include CeraVe in their multi-buy and percentage-off campaigns so check both for the best combined deal.
Living360’s Black Friday shopping tips
Its all very well knowing which brands are offering discounts and which products you’ve already got your eye on, but if you really want to do the sales right, a little strategising is in order.
- Track prices before you buy: use a site like camelcamelcamel.com to check whether a deal is genuinely good — some retailers have been known to hike up prices before the sale day to make discounts appear steeper than they are.
- Sign up for newsletters: it’s not glamorous (and may involve setting a post-sale afternoon aside to unsubscribe from all), but it pays off to get first access to flash sales and discount codes.
- Shop around: check a few different retailers before you commit as prices can vary more than you think and many may undercut competitors.
- Set price alerts: use price-tracking tools or apps to monitor specific brands or products so you’re notified as soon as they drop.
- Check for price matches: some retailers will match or beat competitors’ deals so its worth a quick comparison before buying.
Feature image: Pexels
