From luxe beauty minis to sweet treats and generous fashion discounts, these are the best birthday perks to sign up for now — so when the big day arrives, your inbox is already sprinkled with surprises.
There’s something quietly triumphant about waking up on your birthday to a flurry of emails offering free cake, discounted dresses and beauty treats just for being born.
In an age where everything feels increasingly expensive, birthday perks are one of the few remaining joys that cost nothing more than a quick sign-up and a saved date of birth.
And brands are surprisingly generous: from free sushi bowls to full-size beauty products and big-name fashion discounts, the high street is full of rewards hiding in plain sight.
Whether you’re planning a low-key day of self-care or a full weekend of celebrations, these are the birthday freebies worth claiming.
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Beauty birthday freebies
Rituals: free £12 shower oil (with purchase)
Joining the free My Rituals membership unlocks a birthday reward for a complimentary shower oil when you buy another item.
It’s a full-size product worth around £12, making it a solid bonus if you’re already picking something up. You can redeem your treat online via the email link or show your My Rituals card in-store.
Space NK: free trio of beauty minis
Sign up to Space NK’s NDULGE loyalty scheme and you’ll receive a trio of deluxe minis during your birthday month. The gifts change monthly and are usually curated around trending products and seasonal favourites.
To qualify, you just need to have made one purchase in the past 12 months.
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The Body Shop: £5 birthday voucher
Members of the Love Your Body Club get a £5 voucher emailed to them on their birthday.
You can use it online or in-store, and there’s no minimum spend — ideal for picking up a travel-sized favourite. It’s an easy win if you’re a regular shopper.
Cult Beauty: 15% off
Cult Beauty offers members a tidy 15% off discount code for their birthday.
It typically applies to most full-price products, giving you a useful saving on everything from skincare heroes to viral makeup buys.
Sephora: birthday points
While UK members don’t get a direct gift, Bronze-tier MySephora members receive 25 bonus points for their birthday.
Once you earn 100 points, you can choose between a £5 reward or a beauty gift — higher tiers unlock even bigger freebies. The more you shop, the better the perks get.
Superdrug: quadruple points
Superdrug Health & Beauty card members get 4x points on everything they buy for seven days from their birthday.
If you stock up on essentials during that week, the points can quickly turn into money-off vouchers.
Read more: 9 best Superdrug dupes – save up to 85% with these Charlotte Tilbury and Dior swaps
Boots: double points month
Advantage Card members enjoy double points across their entire birthday month.
You need to manually activate the offer in the Boots app first, but once you do, all your spending starts working a bit harder.
Food & drink birthday freebies
Gail’s: free sweet treat
Download the Gail’s app, make one purchase and add your birthday to your profile to unlock a free sweet treat.
You can choose from cookies, pastries or anything from the Morning Goods or Sweets & Cakes ranges. The voucher is valid throughout your birthday month.
Chopstix: free noodle box
By signing up to both the Chopstix newsletter and app, you’ll get a voucher for a free noodle box on your birthday.
Their boxes include options like teriyaki chicken, katsu curry or vegetable noodle bowls, making it one of the more generous food freebies available.
M&S: free snack
Add your date of birth to your Sparks app and you’ll get a birthday reward offering one of several free items — including Percy Pigs, Mini Bites or a pack of juicy grapes.
Unlike many rewards, there’s no purchase required, making it a completely free treat. Just scan your app at checkout to redeem.
Greggs: free treat
The Greggs app will send you a birthday treat valid on items from the confectionery range, such as their classic cookies or doughnuts.
It’s a simple, reliable freebie and one that many people collect every year.
Ole & Steen: free sweet bake
Sign up to the Ole & Steen app and receive a birthday voucher for a free bakery item, including brownies, cookies or their popular plant-based social slice.
It’s perfect if you’re looking to upgrade your morning coffee run.
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Caffè Nero: free cake
Joining via the Caffè Nero app you to a free slice of cake for your birthday.
You can choose anything from rich chocolate cake to carrot cake depending on availability.
SushiDog: free bowl, salad or roll
Signing up to the SushiDog loyalty scheme gets you one of its signature bowls, salads or sushi rolls completely free for your birthday.
Its bowls typically include fillings like spicy salmon, teriyaki chicken or tofu, plus crunchy toppings and house sauces — making this one of the highest-value freebies in the list.
Starbucks: free birthday drink (Gold members)
Gold members receive a free drink of their choice, from lattes to frappuccinos, on their birthday.
There’s no size restriction, meaning you can go large and customise to your heart’s content.
Costa Coffee: free slice of cake
Costa sends you a birthday voucher valid for a free slice of cake, which you can claim for up to seven days from your birthday.
Options include brownies, carrot cake and chocolate slices depending on the store.
Las Iguanas: two-for-one mains
Sign up for the Las Iguanas newsletter to get a birthday voucher for two-for-one main courses.
When you order two mains from the à la carte menu, the cheapest dish is removed from the bill, making it perfect for a celebratory meal with a friend.
Pizza Express: free dessert or pizza (tiers apply)
Pizza Express Club members get tier-based birthday rewards.
Bronze members receive a free dessert with a £10 spend, while Silver and Gold members can choose from free pizzas or even drinks bundles.
Wagamama: free gyoza
Wagamama’s Soul Club members get a free portion of gyoza with a £12 spend on their birthday.
You just need to have collected at least one stamp in the last six months from dining in, Click & Collect or Deliveroo.
Boost Juice: free smoothie or juice
Register for the Boost Vibe loyalty card and bring both the card and your ID to claim your free drink.
Their juices and smoothies normally cost £3-£5, so it’s a decent reward if you’re passing by.
Hotel Chocolat: £5 off
VIP.Me members get a £5 voucher to use on their birthday when spending £5.50 or more.
It’s ideal for picking up a small box of chocolates — or putting towards something more indulgent.
Lindt: free 200g Lindor truffles
Sign up to MyLindt Rewards and receive a free 200g box of their iconic Lindor milk chocolate truffles on your birthday.
It’s easily one of the most generous chocolate freebies available.
Fashion birthday freebies
New Look: 15% off
Sign up to the New Look newsletter and get 15% off your birthday order.
It’s valid across full-price items, making it great for a wardrobe refresh.
H&M: 25% off one item
Members of H&M get a 25% off one-item voucher on their birthday, as long as they’ve made one purchase on their account previously.
It’s valid for two weeks, giving you time to pick the perfect piece.
Nike: 25% off
Members of Nike get 25% off eligible products at checkout during their birthday period. You just need to have joined at least 10 days earlier for the code to trigger.
Adidas: birthday points
AdiClub members earn birthday points that can be converted into vouchers or discounts.
The exact amount depends on your membership level, so the more active you are, the bigger the reward.
Camper: 25% off
Join Camper’s Walking Society for 25% off full-price shoes on your birthday.
You also get 10% off instantly just for signing up, making it one of the better footwear perks.
ASOS: up to 25% off
ASOS World members get a birthday discount code: 20% off for Stylist, Trendsetter and Insider members, and 25% off for A-Listers.
The code arrives 16 days before your birthday and applies to full-price items only.
Oliver Bonas: £5 off
Sign up for the Oliver Bonas newsletter and receive a £5 voucher for your birthday, redeemable online when spending £20 or more.
You also get 10% off your first order when you sign up.
Timberland: 10% off
Members of the Timberland Community receive a birthday code for 10% off full-price items online or in-store.
The voucher arrives a week before your birthday and stays valid for four weeks.
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