Unlike other celebrities, Jessica Alba’s flawless face has nothing to do with pricey facials or treatments. Here, we reveal the secret steps to her routine — with products starting at just £5.99.
The 2026 Superbowl halftime show had over 128 million viewers glued to their screens. For me — who doesn’t have any kind of understanding of American football — it was the only portion of the game I engaged with. The stage was flocked by superstars throughout Bad Bunny’s performance — but there was one in particular who caught everyone’s interest.
Known for her incredible movie career, Jessica Alba is, arguably, equally famous for her seemingly eternal youth.
Since the Superbowl, pictures and videos have been flooding our feeds of Jessica from the early 2000s compared to now, with many users commenting that her face is ‘unchanged’.
Naturally, we took a deep dive into her skincare routine, and it’s much simpler than you might expect.
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@jessicaalba #Sunday pm routine 🌙 #NightRoutine #Skincare #Meditation ♬ CHIHIRO – Billie Eilish
What is Jessica Alba’s skincare routine?
In a 2021 video with Harper’s Bazaar, she explains she mostly sticks to products from her own brand, Honest Beauty. “Frankly, it’s the only way that I can ensure that I’m not going to have some kind of reaction.”
The clean beauty brand was created by Jessica in 2015 and has a loyal fan following. But we found it difficult to believe that she hasn’t had any kind of high-ticket facials or beauty treatments in her time.
Jessica has divulged she used to go to a facialist regularly, Shani Darden, who boasts an A-list clientele, though she now she prefers an at-home routine.
“I have found that the wind-down to sleep, for me, is like this ritual and I’m giving myself these full-on facials at night,” she said in the video with Harper’s Bazaar.
More recently, she took to her own TikTok to share a ‘Sunday PM routine’.
Being loyal to her own brand, Jessica exclusively uses cleansers from Honest Beauty. The Gentle Gel Cleanser, Gel-to-Milk Cleanser and Foaming Cream Cleanser regularly make appearances in her skincare routine.
She says her mother encouraged her to spend money on skincare, which explains why her routine includes products from Allies of Skin, a pricey brand full of multifunctional active products.
In her Sunday routine, she uses the Allies of Skin Rhassoul & BHA Antioxidants Purifying Mask — a clay mask which promises to unclog pores and hydrate the skin — topped off with 111 Skin Cryo De-puffing Eye Mask.
She ends the regime with the Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum, the Molecular Saviour Probiotics Treatment Mist and the Copper Tripeptide & Ectoin Advanced Repair Serum — allowing each product to dry before moving onto the next.
These products each target various skin concerns, like fine lines, uneven skin tone and pigmentation.
She ends with the Honest Beauty Hydrogel Cream and the Allies of Skin Peptides & Omegas firming eye cream.
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Jessica’s at-home regime, like my own, extends to various at-home beauty tools and tech.
She uses the Nurse Jamie Eyeonix after using her eye cream, before ending with the Nurse Jamie Uplift Facial Massaging tool “to get the circulation going”.
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Jessica Alba’s skincare tips
Occasionally, Jessica does drop some nuggets about her skincare routine outside of the products she uses.
She says when she has a full face of makeup, she prefers to double cleanse with two different cleansers, explaining she likes the “squeaky skin feeling”.
A common theme seen in Jessica’s skincare routine videos from across the internet are the yellow round sponges she uses to wipe off cleansers and masks, purchased from Amazon.
Costing just £5.99, these could be the cheapest celebrity recommendation we’ve ever seen.
Feature image: Wiki Commons
