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‘I switched to the viral £75 toothbrush – and I won’t use another brush again’

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This toothbrush has been making waves online, but is it worth the high price point? Sceptical, L360’s Evelyn Richards tested it out herself for a month.

I’ll be honest — I’ve never seen the point of electric toothbrushes. I have a theory that they make people lazy, relying on the vibrations instead of cleaning properly, and have never gotten along with the tiny heads.

Instead, I’ve always just grabbed whatever manual one happened to be available in Boots and called it a day, with the belief that your choice of toothpaste is really all that matters when brushing your teeth.

But after seeing the Suri toothbrush blow up online, I caved. At £75, it’s definitely a splurge, but has it turned me into an electric toothbrush believer? Shockingly, yes.

The aesthetics

First things first: this toothbrush is gorgeous. I got mine in Winter Fern — a dreamy sage green — but every colour in the range has that minimalist, eco-luxe feel.

It comes with a magnetic holder, which not only makes it look effortlessly chic in my bathroom but also keeps it hygienic. No more soggy toothbrush sitting in a gunky communal holder for me.

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Suri toothbrush on a magnetic holder in Evelyn's bathroom
It comes with a magnetic holder

The UV sanitising case

One of my favourite features is the UV sanitising travel case, which you can add on for £20. Not only did it make my toothbrush ultra-portable when visiting my parents for the weekend, it gave me peace of mind knowing the brush head was actively being cleaned.

In all honesty, I rarely sanitised my toothbrush previously. But after doing some digging, I found that you’re supposed to clean your brush and holder every two weeks. Colgate claims that a UV light is the best way to do this, so I have peace of mind now knowing that my case has me covered.

My one gripe? The case needs to be plugged in to work. A built-in battery would make it easier to sanitise more often.

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Suri tootbrush in UV sanitising case
The £20 upgrade to include the sanitising case is worth it (Picture: Suri)

Performance and battery life

Unlike most electric toothbrushes with tiny, round heads, Suri’s brush head is long and narrow — more like a manual toothbrush, which I prefer.

That makes it easier to reach every corner, and the bristles feel gentle but effective.

The battery life? Unreal. I used it straight out of the box for about three weeks before I even thought about charging it. For someone who constantly forgets to charge devices, this is a big win.

Suri promises a battery life of over 40 days, meaning you’ll be hard pressed to get caught out.

Does it really work?

Suri has a polishing mode, but… does it actually do anything? After brushing for the standard two minutes, I sometimes switch to it, but honestly, I can’t tell if it’s making a difference beyond giving out a slightly lower-pitched humming noise.

That said, my teeth feel super clean every time I use it, so I can’t complain too much.

This brush is a ‘sonic’ type, meaning it cleans your teeth with a vibrating head, which moves bristles side-to-side at high speed. It generates 33,000 sonic vibrations per minute, providing a properly deep clean.

The other type is called ‘oscillating-rotating’ – these have small, circular heads that rotate back and forth. This type of electric toothbrush tends to be louder and less battery efficient.

Research has suggested that sonic and oscillating brushes both have their pros, and so it’s up to personal preference. However, sonic brushes have been found to be significantly better at decreasing plaque and gingivitis than manual ones, according to a 2017 study.

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Suri charger
Suri promises a battery life of 40 days (Picture: Suri)

Sustainability

A tweet I read years ago haunts me: “Every toothbrush you’ve ever used is still in existence.” As someone who tries to be eco-conscious, that thought lingers. Suri adds a daunting statistic to this: “Each year, four billion toothbrushes are thrown away; enough to circle the Earth 12 times.”

The Suri toothbrush, though, is a step in the right direction. The aluminium body is built to last (and fully recyclable), while the brush heads are made from cornstarch and castor oil instead of petroleum-based plastic.

Plus, the subscription service means replacement heads (under £5 each) arrive automatically, so you don’t have to remember when to swap them out. The heads themselves can be recycled for free in the UK and US, when posted back to Suri. These are then turned into new heads.

So, is it worth it?

If you’re happy with your £3 manual toothbrush, this one is definitely a luxury purchase.

But if you’re looking for a sustainable, stylish and seriously effective upgrade, this might just be the toothbrush that finally converts you. It did for me.

Buy for £75 on the Suri website.

Feature image credit: Suri

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