Improve the taste and quality of your water for less with these Brita dupes — some are almost half the price of the real thing.
Water filters can help to improve the taste of tap water, as well as remove traces of contaminants such as chlorine, pesticides and microplastics, and protect other appliances like kettles and coffeemakers. They also help reduce the use of plastic bottles, so are generally quite eco-friendly.
When people think of water filter jugs, Brita is usually the brand that comes to mind. And while it might seem relatively inexpensive at first glance, the continuous filter cartridge replacements will eventually make a dent in your bank account.
The good news is that there are a few perfectly functional alternatives that do the job just as well. Here, we rate our top Brita dupes that deliver quality filtration while being a little gentler on your wallet.
Best price: Dunelm Small Filter Jug
Longest filter lifespan: Waterdrop Elfin Fridge Water Filter Jug
Aqua Optima Liscia Water Filter Jug
Anything with a long shelf life that costs under a tenner feels like a bargain. The £9.99 price Aqua Optima Liscia jug includes one cartridge but, for an extra £4, you can get the same jug with three filters. Many of Aqua Optima’s models are also dishwasher-safe and so much easier to clean, as well as being compatible with other filter models.
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Tesco Home Water Filter Jug
With the basic build of Tesco’s option, you might miss out on some of the more premium quality elements of a Brita jug, but this costs less than a lunch out and can be bought with your weekly shop. Add an extra £8 for a 30-day supply of filters and you’re still coming in lower than the initial cost of a Brita, but you may have to change the filters more frequently due to quality.
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Waterdrop Elfin Fridge Water Filter Jug
The Waterdrop Elfin jug is slightly over £10, but worth it for the longer three-month lifespan of the filters — better than many of the budget options. The caveat is that it’s only compatible with specific WD-PF-01A Plus filters, which will be difficult to find instore and need to be purchased online.
Aquaphor Water Filter Jug
Praised for its ability to remove chlorine, heavy metals and organic impurities, Aquaphor is ideal for anyone prioritising a robust filtration system. While its branded Maxfor+ cartridges are strong and great for improving water, each only lasts around four weeks. The jug also comes in grey, orange and light green.
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George Home Water Filter Jug
Asda’s George Home Water Filter Jug is another supremely budget-friendly option. A six-pack of filter cartridges can be purchased for an extra £15, but the jugs are also all compatible with Brita cartridges. The downside is the average filter lifespan is about three to four weeks, so replacements are more frequent, but upfront costs remain low.
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Amazon Basics Water Filter Jug
This simple and lightweight option from Amazon isn’t as sturdy or stylish as a Brita, but it’s functional and budget-friendly. It’s also convenient because you can purchase Amazon Basics branded cartridges in bulk, and some of the UK models are also compatible with Brita Maxtra filters — just check the specific listing.
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Dunelm Small Filter Jug
Anyone intent on putting their jug in the fridge but concerned about space should go for Dunelm’s smaller option. For just £7, it stores 2.4 litres of water, it’s dishwasher-compatible, and has an easy flip-top lid. Spend another £3 to get the 2.8-litre option.
Feature image: Pexels
