The activist investment app helping you save the planet, a tenner at a time

We earn a commission for products purchased through some links in this article

PAID CONTENT

Tulipshare’s CMO Jenna Armitage reveals how users of the investment platform’s app can push for change

Imagine making an investment of as little as £10 in a multinational company and not only making money, but also helping to save the planet. Sound a little far-fetched? Tulipshare, an ethical activist investment app in the UK, aims to allow you to do just that.

Taking a ‘strength in numbers’ approach, users who buy shares for anything from £10 to £100 get grouped together to push change for ethical and sustainable policies as a collective. As a lone investor you might feel like tiny plankton in an ocean of killer whales, but Tulipshare wants to get smaller voices heard and change actioned.

“A lot of investors today often don’t feel like owners,” says Jenna Armitage, chief marketing officer at Tulipshare. “If you buy, say, £100 worth of Coca-Cola shares, you might not feel as though you can really make a difference or have a say. Tulipshare works as a ‘broker dealer meets change.org’ app and aims to enable all individual investors to group their shareholder power together to push for change around specific issues.”

Making a real difference

Other brokerage platforms such as eToro allow users to vote on company policy, but Tulipshare increases the ability for all investors to engage directly with companies.

Tulipshare launched in July 2021 with four campaigns and now manages more than 50, covering issues from workers’ rights to climate change. “In a year and a half, we’ve increased the number of campaigns quite significantly, and there were 868 proposals for new campaigns in the US alone last year,” says Jenna. “With us, you can buy stock with intent. Why not purchase Coca-Cola stock, so they adopt a refill/reuse policy?”

A right-to-repair policy was recently passed at Apple. A huge win for Tulipshare, according to Jenna. “We were minority investors, like we didn’t even own 0.0000001% of the company, but we pushed for the change we wanted to see, which was great,” she says.

Another milestone win came working with Johnson & Johnson. “We got them to remove talc-based baby powder off shelves globally, which was huge,” she adds.

What makes Tulipshare stand out?

To make the app easy to navigate there are several useful features, such as an investment calculator, news alerts on live campaigns and a function to suggest future campaigns. A new user incentive means you will receive £10 when you sign-up and deposit £1 — aimed at starting you on an activist investing journey. “You can see how cool the app is without having to put any big money down,” says Jenna.

Tulipshare’s educational portal is also designed to help users better understand their investments. “When investing, your capital is always at risk,” says Jenna. “Once you sign up, you will get notifications on all of our campaign news: what’s happening, new proposals and when changes are made.”

It’s all about investment with a dose of feel-good factor. “What makes Tulipshare different is it almost feels like you’re donating money to charity,” says Jenna. “But it’s still your money and it’s still sitting there. You can see how your money is actually pushing for change and you might be able to earn returns,” she continues. Teamwork makes the dream work.